Amazines Free Article Archive - Monday, June 27, 2022
Read about the most recent changes and happenings at
Log into your account or register as a new author. Start submitting your articles right now!
Search our database for articles.
Subscribe to receive articles emailed straight to your email account. You may choose multiple categories.
View our newest articles submitted by our authors.
View our most top rated articles rated by our visitors.
* Please note that this is NOT the ARTICLE manager
Add a new EZINE, or manage your EZINE submission.
Add fresh, free web content to your site such as newest articles, web tools, and quotes with a single piece of code!
Home What's New? Submit/Manage Articles Latest Posts Top Rated Article Search
Subscriptions Manage Ezines
 Article Archive
 Advertising (133518)
 Advice (161576)
 Affiliate Programs (34788)
 Art and Culture (73839)
 Automotive (145678)
 Blogs (75417)
 Boating (9851)
 Books (17221)
 Buddhism (4129)
 Business (1330019)
 Business News (426425)
 Business Opportunities (366466)
 Camping (10970)
 Career (72777)
 Christianity (15845)
 Collecting (11639)
 Communication (115071)
 Computers (241913)
 Construction (38925)
 Consumer (49947)
 Cooking (17079)
 Copywriting (6731)
 Crafts (18205)
 Cuisine (7548)
 Current Affairs (20307)
 Dating (45901)
 EBooks (19700)
 E-Commerce (48247)
 Education (185376)
 Electronics (83517)
 Email (6439)
 Entertainment (159837)
 Environment (28922)
 Ezine (3040)
 Ezine Publishing (5452)
 Ezine Sites (1550)
 Family & Parenting (110928)
 Fashion & Cosmetics (196539)
 Female Entrepreneurs (11851)
 Feng Shui (132)
 Finance & Investment (310507)
 Fitness (106442)
 Food & Beverages (63005)
 Free Web Resources (7939)
 Gambling (30226)
 Gardening (25192)
 Government (10512)
 Health (629892)
 Hinduism (2206)
 Hobbies (44078)
 Home Business (91593)
 Home Improvement (251131)
 Home Repair (46209)
 Humor (4717)
 Import - Export (5456)
 Insurance (45103)
 Interior Design (29588)
 International Property (3488)
 Internet (191003)
 Internet Marketing (146664)
 Investment (22856)
 Islam (1161)
 Judaism (1352)
 Law (80455)
 Link Popularity (4596)
 Manufacturing (20902)
 Marketing (99272)
 MLM (14140)
 Motivation (18232)
 Music (26997)
 New to the Internet (9496)
 Non-Profit Organizations (4048)
 Online Shopping (129728)
 Organizing (7809)
 Party Ideas (11853)
 Pets (38070)
 Poetry (2229)
 Press Release (12687)
 Public Speaking (5640)
 Publishing (7561)
 Quotes (2407)
 Real Estate (126603)
 Recreation & Leisure (95459)
 Relationships (87647)
 Research (16180)
 Sales (80345)
 Science & Technology (110281)
 Search Engines (23497)
 Self Improvement (153286)
 Seniors (6216)
 Sexuality (35997)
 Small Business (49286)
 Software (83018)
 Spiritual (23473)
 Sports (116147)
 Tax (7661)
 Telecommuting (34072)
 Travel & Tourism (308177)
 UK Property Investment (3122)
 Video Games (13382)
 Web Traffic (11763)
 Website Design (56877)
 Website Promotion (36616)
 World News (1000+)
 Writing (35837)
Author Spotlight

Designpluz has steadily matured from a passionate graphics design start-up, into a full service digi...more

The Word of God is as, “Sweet as Honey”. God has Taken Me Through a Whole Lot of Things...more

Working in this organization from last 10 years. I did my graduation from the University of Texas, U...more

Certified Medical coder with 42 certifications,15 years experience in Medical records coding, HIPAA,...more

Myself Ram Sewak possessing indepth domain experience of more than 10 years in SEO, SEM, Web Develop...more

Search Engine Optimisation - Importance of Competitive Analysis in SEO by Owen Barron

Article Author Biography
Search Engine Optimisation - Importance of Competitive Analysis in SEO by
Article Posted: 08/03/2013
Article Views: 60
Articles Written: 67
Word Count: 557
Article Votes: 0
AddThis Social Bookmark Button

Search Engine Optimisation - Importance of Competitive Analysis in SEO

When you talk about gaining more clientele or increasing your rank on the search engine ranking pages, you are essentially talking about beating competition and getting ahead of them. In business, success is a relative term. It often depends on the market conditions and the way your competitors perform. This is because no matter how good you are, if your competitor performs one ounce better than you, you could lose your clientele. So, when you plan a campaign, it should be based on competitive analysis.

SEO strategy (search engine optimization) and competitive analysis are deeply interlinked and should never be treated as mutually exclusive.

Identify your competitors

If you have a website that sells a unique idea, you have hit jackpot because the number of competitors you have are lower. However, you cannot bank on your fortune for long because imitations are bound to spring up within a very short while. If you do not have a distinct idea, you face greater competition in the initial stages. In both these cases, you need to identify the other companies that work on the same principle as you.

When you run a competitor search, target their reach and influence on target audience. For example, who are the major players in your field of work who target the same geography as you do? By narrowing the spectrum of your competitor base, you can begin to develop a SEO strategy that target immediate competitors and ensure that you increase your clientele.

Keyword research

Run a Google search on your target keywords and identify the companies that rank on the first page of the search engine. Try different variations keeping in mind all aspects of your business and identify the top players. You find that companies that rank highly on one keyword do not fare well when some other related keyword is used.

Optimize your website on keywords that have lower competition. This way, you scale the ranking pages faster and can obtain more visitors through search engines. It is important that you conduct keyword search regularly so that you can update your website with the trending search terms.

Links and PageRank

PageRank plays a major role in SEO. It is a quality metric that tells the search engine spiders about the qualitative performance of your website. SEO competitive analysis involves evaluating the page rank of your competitors and taking measures to obtain that rank.

In 2013, the importance of pagerank has grown tremendously because it is now one of the two hundreds factors that Google considers while ranking websites. It has an indirect but major influence on your SERP position, especially in link building. If the websites linking to your website have a poor pagerank, you are ranked lower.

In this regard, it is also important to analyse your competitor for the links present in their website and the pageranks of those links. You can find out your competitors' link profile by typing the command "". Analyse their profile and see where you stand in comparison.

By running regular competitive analyses, you can interpret several important things and be able to strengthen your SEO campaign aimed at surging ahead of your competitors.

Running regular competitive analyses will help you maintain your clientele and strengthen your search engine optimization campaign. Visit this link to know more about online marketing.

Related Articles - marketing agency, Webfirm,

Email this Article to a Friend!

Receive Articles like this one direct to your email box!
Subscribe for free today!

 Rate This Article  
Completely useless, should be removed from directory.
Minimal useful information.
Decent and informative.
Great article, very informative and helpful.
A 'Must Read'.


Do you Agree or Disagree? Have a Comment? POST IT!

 Reader Opinions 
Submit your comments and they will be posted here.
Make this comment or to the Author only:
*Your email will NOT be posted. This is for administrative purposes only.
Comments: *Your Comments WILL be posted to the AUTHOR ONLY if you select PRIVATE and to this PUBLIC PAGE if you select PUBLIC, so write accordingly.
Please enter the code in the image:

 Author Login 
Register for Author Account


Advertiser Login


   Limited Time $60 Offer!
   90  Days-1.5 Million Views  


Great Paranormal Romance


Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through The...more

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media...more

Stevert Mckenzie, Travel Enthusiast. ...more

At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more

A postgraduate in Fashion Technology. Shalini is a writer at heart! Writing for her is an expression...more

I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more

Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more

I am not a writer nor am I trying to become a writer. I am an average person with average intelligen...more

Hello, my name is Nevio Gardasanic. If you want to go beyond being just a perpetual beginner at thin...more

Sanjib Kumar Das is an Indian business enthusiast and entrepreneur who is motivated to help small an...more

HomeLinksAbout UsContact UsTerms of UsePrivacy PolicyFAQResources
Copyright © 2022, All rights reserved.
Some pages may contain portions of text relating to certain topics obtained from under the GNU FDL license