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Have you ever bought ads for your web business that didn't produce the results you wanted? It happens to us all at some stage, so we need to put as many safe-guards in place as possible to make sure that we get the best possible results. To get customers to your squeeze page to discover your products you are, at some stage , going to have to place a ad . But you have to buy your advertising carefully and you have to take specific steps to ensure that you get the best possible result on your investment. So, what can you do when you place an ad for your internet business, your ad is the best possible ad that it can be? What's Your Headline? . The most important part of your ad is the headline as this is what readers will see first . If your headline does not grab attention and make the reader want to read more, then the ad will fail . The headline must make it obvious what the benefit of your product or service is to the reader . The one message you need to convey in the headline is what the reader will get if they do what you want them to do. Be Quick. Nobody has the time to read every ad in every publication. That's why your ad must quickly come straight to the point and encourage the reader find out more. You need to convey your main point in an emotional way because people tend to buy what they want more often than they buy what they need. Make The Benefits Clear . It's the benefits of your product that will sell it, not the features, A feature is what your product does and a benefit is what it does for me, your customer. For example, the feature of a new mobile phone could be that it has a 32GB memory but the benefit means that I can store all my favourite photos, videos, music, and apps in one place so that I will be able to enjoy them whenever and wherever I want. It's good practice to make a list of all the benefits of your product and then squeeze as many as you can in your ad . What Does The Customer Do Now?. Once you have written your headline and listed your benefits you have to instruct the reader what to do next. Do not just let them go without doing anything. Rather than just using a basic , 'click here' message, put a benefit with the call to action message. For example, if you're selling a time saving product or service, you could end your ad with 'click here to begin saving time today!'. Advertisements. Tracking your advertisement results will not make your ads better, but it will make your internet business more effective. If the advert does not work , the problem might not be the ad - it might be your site or the place that you are actually advertising. When an advert get clicks but no sales are made, the problem is your website or the source of the traffic and not the advertisement. Remember the job of the advertisement is to get clicks, not make sales. It is the job of your website or landing page to make the sale. Also, if you get a lot of sales while running several different advert , you have to know which one is working so that you can scale it up for more efficient results. Your advertisements ads should motivate the reader into clicking your ad, making only promises that you can keep and speaking benefits that readers want and that make them respond. When building an online business there can seem to be a mountain of obstacles to climb - from understanding search engine optimisation to blogging, from pay per click advertising to social media marketing, from finding the right products to sell to finding customers to buy them, the list goes on. Click Here to learn how to quickly and easily give your online business a boost.
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