SANTA CLARA, Calif. , May 11, 2012 /PRNewswire/ -- Mela, a global multi-platform consumerentertainment service with one of the largest aggregations ofpremium South Asian video content, has acquired director Ashvin Kumar 's acclaimed The Forest. The film will be available as the fourth title in Mela's First Day First Show initiative, releasing in theaters on Friday, May 11 , the same day as its theatrical release in India by the PVR Director's Rare initiative. The "environmental thriller" will be distributed across Mela'scurrent platforms including the Mela Movies Channel on Roku and the Mela Bollywood iPad app. |
Known for tackling hard-hitting, often controversial subjects,Kumar was previously nominated for an Academy Award for his 2005live action short, Little Terrorist. With The Forest , his first fiction feature film, he merges action and suspensewith environmentalism, building the narrative around a couple whovacations to a wildlife sanctuary to salvage their marriage, onlyto encounter numerous threats to their life, including a man-eatingleopard on the prowl. Nandana Sen , Ankur Vikal, Jaaved Jaffrey and Salim Ali Zaidi star in this tale merging themes of fear, and jealousy withinhuman relationships with those of ecological conservation andadventure. Speaking to the film's release on Mela, Kumar expressed enthusiasm at the acquisition: " The Forest's day and date release on Mela not only eliminates viewers' strugglefor access to the movie, but also extends that access to them evenbeyond its theatrical lifespan.
It's an optimal situation." More information on The Forest, including trivia, stills, and a trailer, can be viewed on Mela's website . About Mela : Mela, a division of Verismo Networks Inc, curates content fromdiverse sources by combining dozens of live TV channels coveringnews and entertainment, hundreds of Bollywood regional movies, withan increasing number of titles in high definition, besides a largecatalog of independent films and selected premium Internet videos.Mela's content partners include India 's leading and most popular film studios and TV networks. Mela iscurrently available on Roku streaming players, iPads, and PC. Inaddition to its movie service containing over 900 titles in 9languages, the entertainment provider offers 60 live TV channelsspanning entertainment, news and music.
Mela's footprint will soonextend to other major platforms including mobile phones,distributed devices, gaming consoles, connected TVs and otherpopular over the top devices. To learn more about Mela, visit . For details on Mela, please contact: Pooja Kohli Director, Content Strategy & Acquisitions SOURCE Mela Copyright 2010 PR Newswire. All Rights Reserved.
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