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Baking is an integral part of British tradition, with regional specialties that we still know today having been developed over the centuries. Recently, however, if you wanted a loaf of bread or fancied a muffin then you would pop to the local supermarket or bakery and buy it ready made. Now, the tide appears to be turning back as Brits put their shoes away and instead reach for the rolling pin to take part in the nation's current craze. Baking has become 'cool' just as cooking did when Gordon Ramsey and Jamie Oliver hit the scene around a decade or so ago. As the popularity of the show has risen, so has the nation's fascination. It's the same with a lot of things, consider Wimbledon, for instance. Tennis courts in the UK see a surge in activity whilst the country is gripped by the competition. A similar thing is happening in the UK right now after the launch of GBBO's Fourth series. As a result sales of bakeware and accessories have increased considerably too. Prior to the show commencing, Jo Heywood, Waitrose's homebaking buyer stated: 'The anticipation for the Great British Bake Off is already building and yet again set to cause a stir with our shoppers as they rise to the challenge of recreating recipes from the show. BrightSpring are a retailer of silicone baking mats in the UK and the US and have also seen the current trend sweeping the nation. Representative Colin Matthews stated "The Great British Bake Off has had an enormous influence on home baking. Viewers are absorbed in the show and will attempt to emulate the efforts of the contestants. We have seen a rise in sales of our silicone baking mat where individuals are upgrading their kitchen tools to assist their new passion.". Social media plays its part too as it allows individuals to share recipes on blog posts, through Facebook and twitter, or upload images of the accomplishments (or tragedies) through Pinterest and Instagram so even a modest cookie recipe can find its way to the masses. Molly, author of blog site "Developing a Pattern", previously with an audience made up mainly of family and friends, discovered her blog site inundated with visitors after a post on her husband's Cheesy Mexican Pull-apart Bread went viral on Pinterest. Previously, baking was seen by many as a tricky skill to master but now on the back of enhanced exposure to baking guidance, individuals are filling their kitchens will lovely aromas of freshly baked bread and pastries once more. The need for a sliced loaf from the supermarket is decreasing as individuals prefer to bake away rather than takeaway. BrightSpring are a retailer of bakeware in the UK and the US bringing professional quality to the home cook. BrightSpring's silicone baking mat is designed with convenience and style in mind. More information can be found on BrightSpring's website.
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