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Search engines like Google are notorious for regularly changing their algorithm that ranks websites. This is the main reason why search engine optimization (SEO) is an ever-changing field, as SEO firms and experts are always on the lookout for legitimate strategies that will make their clients’ websites rank high on search engines. In the past years, the trend was to stuff websites with keywords resulting in web pages that were lacking quality content. Ever since Google implemented a crackdown on websites that overstuff keywords, competitive SEO companies have been searching for ways that are not in violation of Google’s rules and at the same time effectively increase the rankings of their clients’ websites. However, despite the ever-changing rules that Google and other search engines follow in ranking websites, there are still some time-tested SEO strategies that remain relevant. These strategies include preparing relevant and unique content, link building and keyword analysis, among others. The best SEO firm is one that continues to implement these strategies, knowing fully well that these strategies continue to be relevant. The best SEO company focuses on writing relevant, unique and high quality content for its clients. This company knows that the key to a website receiving high traffic is having a large number of engaging and interesting articles. Internet users are drawn to websites that regularly upload articles. They will regularly visit a website that has relevant and well-written articles. Knowledgeable SEO companies don’t resort to overstuffing articles with keywords, understanding that Google and other major search engines now employ advanced algorithms that punish websites with overstuffed keywords. Experienced firms also undertake keyword analysis. With the number of websites on the Internet, certain keywords are no longer ideal for SEO. SEO companies will research and recommend less competitive keywords that their clients can target, as these less competitive keywords are in a better position to yield a higher search engine ranking than the most popular keywords. Top SEO companies should also seek out good backlinks. These firms realize that Google takes into consideration the number of quality backlinks of a website, thus the best companies employ different ways to generate quality backlinks for its clients, including blogging, guest blogging and submitting sites to business directories. Indeed, the very best SEO companies are aware of these techniques and continue to implement these regardless of how Google tweaks its rules on ranking websites. For more information, please visit the website of a leading SEO company, Bergstrom-SEO, at bergstrom-seo.com. Carly Efron lives in St. Paul, Minnesota. She likes reading and can often be found in the library most days. She also enjoys cycling and cooking. She is one of the foremost authorities on search engine optimization, including the techniques of Bergstrom SEO (Bergstrom-SEO.com) among other Top SEO companies.
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