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The most popular search engine in the world, Google, makes a lot of effort to ensure that websites with relevant and useful content are promoted to the top of its search results. Google has been leading the charge among search engines in policing websites that resort to dirty search engine optimization (SEO) strategies, like invisible text and keyword stuffing. With the recent upgrades in its search algorithm, Google is making it hard for SEO professionals to bring their clients’ websites to the first page of search engine results. This is particularly true for SEO professionals who like to use black hat search engine optimization techniques. An organic SEO company recognizes that it can’t do anything to change the updates Google has implemented concerning its search algorithm. Instead, forward-thinking SEO firms know that the only way they can ensure the high rankings for their clients is to follow the regulations set by Google. Implementing ethical white hat SEO techniques is the best way for websites to bounce back after having experienced a drop in their search engine rankings. Google recently updated its system to make sure that its search results yield exact match domains and reduce the number of low quality websites. In effect, Google’s algorithm will keep a check on the search results of the search engine to ensure that only sites with relevant, useful, and unique content are promoted. The updates result in a more stringent way of filtering websites, one that is intolerant to all black hat SEO methods and quick-fix strategies. An experienced SEO company will remove all poor quality content and links from their client’s website. This is in response to Google’s increased priority promoting websites that have relevant and useful content. An organic SEO company also makes sure that there are no keywords overstuffed in the pages of their clients’ websites. Google has been penalizing websites with overstuffed keywords and an innovative SEO company will act swiftly so that their clients won’t be penalized by a search engine. Top SEO companies will push for a 1.5% keyword density instead and use keywords that blend naturally into the content. Additionally, the most reputable SEO companies understand the impact of social media on search engine rankings. These firms will push for the creation of a Facebook fan page or Twitter handle for their clients, knowing that sharing content on various social media can make their client websites more popular among the general public. In order to reach the top of search engine results, you need to work with a reputable company like Bergstrom-SEO. Visit their website at bergstrom-seo.com. Carly Efron lives in St. Paul, Minnesota. She likes reading and can often be found in the library most days. She also enjoys cycling and cooking. She is one of the foremost authorities on search engine optimization, including the techniques of Bergstrom SEO (Bergstrom-SEO.com) among other top SEO companies.
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