It is a good idea to provide an illustration, so we will look at the simple optin circumstance that uses a squeeze page. Usually a business will drive traffic to a squeeze page to gain contact data. Right after a prospect opts in, then frequently they will be shown a site that contains a sales letter. What is shown after the squeeze page is the discretion of the particular marketer. The concept and practice of consistency will enter into play here in a fairly significant way. What you have to give consideration to in this issue are the distinctions between the squeeze page plus following site, and it is the comparison with the overall design and selection of colors and layout. If they are significantly different, then that signifies inconsistency, discomfort on a greater level and low resulting conversion rates for the sales letter. As you may previously guessed, if you model the squeeze page so it is a lot more congruent with the following site, then that discomfort will not happen. However the above illustration is applicable to other areas regarding affiliate marketing. We are speaking about the usage of review webpages and providing links to different merchant sales letters. It is not possible to make your review site, or page, like the vendors or most of them if you link to many. What is attainable, and effective, is to make a site so it does provide a smooth transition to the sites you are linking out to. The main issue is to never induce a huge contrast because your site is drastically different from anything else. We understand there will be certain interpretation needed in this situation. You can get by just fine if you make an attempt to minimize jarring color clashes as much as possible. This very identical principle is true to all you do in your business especially in your written communications and marketing messages. We hardly ever see any glaring examples of inconsistently written marketing communications involving email marketing. In contrast, we have seen a number of situations in which goods and services were marketed that looked way out of place and unexpected. This takes place to some degree, but it is not anything we would call unrestrained or a widespread situation. But it does take place, and the important point is that you are now conscious of it and can simply avoid this conversion killer. Source: More Support
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