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How is your site to pop out among the 145 million domain names present in the Internet? How are you to make a recognizable brand plus a committed audience? The initial step would be to ensure that you begin with a brandable domain which is easy. a. Start a .com extension b. Be memorable c. Be relevant d Make it easier for spelling e. Sound authoritative f. Be short g. Be unique With around 75% of the 145 million registered names coming off as .com domains, it would be easy to view that a lot of the best .com domains would already be taken and it may be expensive to acquire an existing one. It would be difficult to select a domain name which would fit all of the above criteria and that would not be already registered by someone else. Not only would more people give more brainpower, however they will give you a perspective which is broad. Crowdsourcing the Domain Name A concept of crowdsourcing, which draws on the skills plus talents of a huge group of individuals that aid you in getting to particular tasks, has made a huge impact in the past few years. It hardly is any wonder that this would be the same model going over to other business tasks. As one may know, a lot of products from major brands would be subjected to a battery of focus groups prior to getting to the market. Now, even little brands may utilize the Internet to make similar research for a for a fraction of the cost. Here would be four ways to utilize crowd sourcing to select a brandable domain name that is to have an impact on the bottom line. Acquire Ideas With Crowdsourcing Contests Each site will allow to describe what the business does, who the target market would be, plus other vital info you would like participants to consider. After one outlines the project, you make a decision how much you would be willing to pay for ideas. Pros 1) Crowdsourcing contests would make a big volume of fresh ideas in less time than much of companies could having an in-house resource 2) They give instant feedback from potential consumers who possess a big grasp on what would drive buying behavior. 3) Particular crowdsourcing contest companies alsomake a bigger volume of fresh ideas in less time than much companies would with in-house resources. 4) They give instant feedback from potential consumers who would possess a great grasp on what would drive buying behavior. 5) Particular crowdsourcing contest companies would also make independent market research to aid rank names according to popularity to aid in making a decision on a name to choose. Cons 1) The names that are given would not be necessarily free of trademarks or linked with available domain names. 2) A couple of sites would not give refunds and force you to pick a winner regardless of whether or not you have intentions to use the name. 3) The testing would display that crowdsourced names would be of poor quality with a lot of volume. B. Acquire Structured Feedback from an Online Survey A lot of major TV and consumer brands have long utilized focus groups to get feedback prior to launching a new product or show. Now you can get similar feedback for even a few. Do not allow the word global intimidate you. It would allow you big control over who would be allowed to complete HITs through allowing them to fill an application which is short. Questions for a sample survey: 1) What products or services would the domain likely give? 2) What would the domain name state to you? 3) Which of the domains that follow would you likely to visit for? Pros 1) Highly flexible plus cost effective. 2) One could define the ideal target market plus restrict responses to only that group. 3) It would feature a big pool of workers fitting a big variety of demographic profiles. Cons 1) Particular demographic profiles would likely be unavailable. 2) Surveys need to be well thought out for maximizing results. 3) You have to make your own list of domain names. C. Make and Refine Ideas that have Virtual Brainstorm Sessions Crowdsourcing sites may be a good source of name suggesting. An online survey would give important feedback regarding name ideas, but at times you would require a more dynamic scenario to make and refine ideas. In such a case, you have to consider putting together a virtual brainstorm session. How to put a virtual brainstorm session: a. Spot the goal of the session b. Get session members. There are sites that serve as sources to get hourly workers to join the brainstorm session. Find individuals with an great command of the English language, familiarity with the market plus marketing/branding experience. Around 3-6 participants would be a good size. c. Send participants that have session goals, timeline plus guidelines in advance so that they are prepared with ideas. d. Set atime to hang out virtually. e. Allow the brainstorm session to go naturally, however ensure that it would not get too far off course and that each participant contributes. Pros 1) Brainstorm sessions would give a dynamic environment to make and refine ideas in real time. 2) They allow you to get ideas and suggestions that you may never even think to request. Cons 1) Virtual brainstorm sessions could be more expensive compared to other options. 2) It would take an important amount of time to plan, put up and make a virtual brainstorm session. Acquire Real World Data with A/B Testing In the past, A/B testing has had a relatively slow process which would take weeks to get enough statistically important data to determine whether or not a noted concept had functioned well. Now you may do the same thing overnight with the aid of Google Adwords and/or Facebook Ads. Both would allow the creation of a small ad that will be viewed by your target market. The ad would be viewed when they search for something, in the case of PPC, or when they fit particular demographic targeting links on Facebook. As part of this ad, they would ask you to include a domain name. Studies have displayed that this element could affect the performance of the ad in an important manner. How to utilize A/B testing to select a domain name: a. Purchase the domains you are considering and point them to a linked landing page. b. Make a compelling ad that would promote a service or product. c. Choose the keywords and demographics that would best match the target market. d. Make multiple ads with identical copy and targeting, each one using one of the domain names you would considering as a display URL. e. Run the ads and allow the CTR (the percentage of individuals who viewed the ad an clicked on it) inform you the domain name that got users attention much. Pros 1) Depending on the targeting options plus reach of the ad, you can acquire actionable data at once. 2) Such a method could be used together with a lead generating campaign in order to get contacts while making tests so that you may correlate domain names with actual conversion stats. 3) It would be simple to utilize, but very powerful in terms of spotting the exact target market. Cons 1) Such a method could be very costly depending on the target market. 2) This would ask for a particular level of expertise in the creation of effective ad copy. 3) You should have additional elements including a lead capture page for justification of the cost. 4) You have to acquire a lot of domain names. Conclusion Crowdsourcing domain name picking would give a lot of key benefits, including: a. Get a wide variety of ideas for potential domain names at a reasonable cost. b. Open up to new ideas from various demographics. c. Break free from biases and get important feedback regarding possible domain names. d. Help you locate a domain name which is not already registered. Know in deep about crowdsourcing in the selection of a brandable domain name and many more pdated information about internet marketing by Peter Zmijewski - Internet Marketing Guru Singapore. Peter Zmijewski is SEO guru, shares daily blogs on internet marketing.
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