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Asheville, NC (PRWEB) May 29, 2012 In recent weeks, Facebook has dominated technology news, in largepart due to its IPO. While the IPO made many investors verywealthy, not all of the Facebook news has been positive. Accordingto Bloomberg , some major companiesincluding General Motorshave decided todramatically scale back on their investment in paid Facebook ads,deeming social marketing to be a less-than-effective form ofadvertising. This has sparked debate among marketing professionalsas to whether social networks still have real revenue-generatingcloutbut consultant Christopher Uzzi says small businesses shouldthink twice before following GMs lead. Uzzi, in a statement released to the press, says smaller companiesshould not take GMs withdrawal from Facebook ads as a sign thatsocial marketing is no longer effective. It certainly may be truethat paid Facebook ads are no longer generating the kind of ROIthat GM is looking for, and the same could easily hold true forsmaller companies, notes Uzzi. However, that does not mean thatFacebook has lost its value. There are many ways in which a smallercompany can gain tremendous competitive advantage from thestrategic use of social networks. Christopher Uzzi runs his own, independent marketing consultancy in the Asheville,North Carolina area, and coaches small business owners on how bestto implement tools like Facebook, Google+, and Twitter. He saysthat even companies that do not see the perks of paid Facebook adscan still derive benefits from the social network. A small business owner does not have to invest in paid ad space inorder for Facebook to be an effective marketing tool, ChristopherUzzi says. In fact, some of the best uses of Facebook come outsidethe realm of paid ads. The marketing consultant advises small business owners to investtime in not only establishing a Facebook page, but generatingregular, compelling content. Facebook is an invaluable tool forkeeping your brand in front of your customers, and letting themform a kind of connection with you, he says. That can only be doneif you are regularly posting new stuff to your Facebook page. It is not just about forming a rapport with clients, however. Uzzisays businesses can also use Facebook to send traffic to their ownwebsites. Having content that ends with a link back to your homepage, or a landing page, is a terrific idea, he says. It is aninexpensive and really fairly easy way to get hits on your website,which is where conversions are more likely to happen. Christopher Uzzi concludes by saying that Facebook is not just a platform forposting content, but also an invaluable tool for obtaining customerfeedback. Providing the best products and services means knowingwhat your clients need and want, he explains. Facebook allows youto obtain that critical input. ABOUT: Christopher Uzzi is an independent marketing consultant who livesand works in the Asheville, NC area. He specializes in implementingintegrative social marketing strategies for small businesses. Hehas worked with companies from throughout the North Carolinaregion, as well as in Tennessee and Virginia. Read the full story at releases/ChristopherUzzi/05/prweb9550381.htm . We are high quality suppliers, our products such as Video Game Accessories , Modern Islamic Clothing Manufacturer for oversee buyer. To know more, please visits Arabic Alphabet Chart.
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