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Boise, Idaho (PRWEB) May 29, 2012 Travelers have one more tool in their Idaho trip planning arsenal.The Idaho Department of Commerce Division of Tourism has launched afree mobile app version of its Idaho Travel Guide just in time forsummer vacation road trips. The app will offer a multimedia interactive Idaho Travel Guideavailable on iPad, iPhone, and very soon, on Android. It willshowcase the states scenic beauty, affordable family-friendlydestinations and abundant outdoor recreational opportunities in aninteractive and engaging format. The apps are available in the iTunes marketplace: Visit Idaho for iPad tinyurl.com/bn2et25 Visit Idaho for iPhone tinyurl.com/ck55m8e It will also be available in the Google Play marketplace in earlyJune, and from the states travel website, The app was built by Affinity Amp, a leading mobile applicationprovider located in Boise, in partnership with Drake Cooper, aBoise creative agency, who has published the print version of theIdaho Travel Guide for years. The mobile technology from AffinityAmp provides rich interactive content allowing visitors to navigatepoints of interest and attractions with their mobile tablet orphone. Visitors to the state can now plan their trip on a tablet deviceand access information about attractions, activities, localbusinesses and events on their iPhone, Android or mobile devicewhen they have their feet on the ground exploring this beautifulstate, said David Edwards, EVP of Business Development for AffinityAmp. The difference between a static print travel guide and themobile travel guide app is the dynamic, multimedia content andlinks to relevant info and advertisers. In addition, participatingadvertisers and destination marketing organizations can providevisitors with up to the minute information and special offers,added Edwards. Tourism businesses in Idaho interested in reaching visitors canreserve space within the app at any time. With Affinity Amps analytics console, the department and theparticipating businesses can see what content and offers areengaging users and what is being shared via social media fromwithin the app, said Karen Ballard, Administrator of the Departmentof Commerce Division of Tourism. The results will help us tailorfuture messaging and outreach to meet the needs of the visitor,Ballard added. IdahoAdventures in Living Idaho is home to thousands of miles of biking trails, mountains toclimb, lakes to fish, 18 ski resorts and more whitewater than anyother state in the lower 48. So take a break from it all and comeout to play. Idahoadventures in living. Visit for more information and vacation ideas. Contact: Laurie McConnell Idaho Division of Tourism (208) 334-2470 ext. 2144 laurie(dot)mcconnell(at)tourism(dot)idaho(dot)gov About Affinity Amp, Inc. Affinity Amp offers a mobile platform where complementarybusinesses gravitate together to build vibrant, fluid and mutuallybeneficial customer relationships. The Affinity Mobile Platform(AMP) connects business, their business partners and theircustomers in a social, local, mobile community known as theAffinity GridTM. The company offers a holistic approach to mobileapp development, publishing and maintenance using an affordableSaaS Software as a Service model. Affinity Amp, Inc. can be reachedat or 208.549.5990. Contact: Affinity Amp, Inc. David M. Edwards, Co-Founder / EVP Business Development Direct: (208) 549-5992, Cell: (530) 333-7115 David(at)affinityamp(dot)com Read the full story at releases/2012/5/prweb9553350.htm . The e-commerce company in China offers quality products such as China Polycarbonate Water Bottles , Promotional Water Bottles Manufacturer, and more. For more , please visit Reusable Stainless Steel Water Bottles today!
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