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Let's take a look at an instance involving the very typical squeeze page situation so many of us are familiar with. As you know, internet businesses send traffic to a squeeze page since they want subscribers. Based on personal inclination, the marketer may deposit the fresh optin on a web page or other site. What is displayed after the squeeze page is the discretion of the specific marketer. This is the standard situation whereby consistency is extremely important as we will discuss about next. The characteristics here concern the page layout, design elements and colors of the squeeze page and the site that appears afterward in the browser. The concept of inconsistency comes into play if the two sites are sufficiently different, and the net effect is to trigger the reader to have a sense of uncomfortableness. The simple remedy is to make the squeeze page design more aligned and in agreement with the sales letter page design. Let's take a look at something that a lot of affiliate marketers put up with. Review sites are well-known due to the fact they can be incredibly effective, and the usual scenario is for a review page to have not less than one outgoing link to a merchant site, if not more. It is not feasible to make your review site, or page, like the vendors or all of them if you link to many. What is possible, and successful, is to develop a site so it does deliver a smooth transition to the sites you are connecting to. What you really should strive to do is refrain from a design that is highly unconventional and serves to provide a glaring contrast to any other site. You will need to make an attempt to discover how well colors, format and overall designs can be somewhat inconspicuous which means they avoid clashes. Generally an efficient approach is to be conscious of this and lessen irritating contrasts. The next important consideration is all about marketing messages via the written word. We hardly ever see any glaring cases of inconsistently written communications regarding email marketing. In contrast, we have seen a number of situations in which goods and services were promoted that looked way out of place and unforeseen. This occurs to some amount, but it is not anything we might call unrestrained or a widespread issue. But it does take place, and the significant point is that you are now knowledgeable of it and can simply avoid this conversion killer. Source: Advocare Reviews
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