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Wilson quarterly is ending print publication, moving to digital - China Custom Magazine Printing by akjxue@sina.com akjxue
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Wilson quarterly is ending print publication, moving to digital - China Custom Magazine Printing |
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Business,Business News,Business Opportunities
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The Wilson Quarterly the sometimes wonky Washington-based publicaffairs magazine will apparently put out its final print editionthis summer. With that same issue, WQ will make its debut onApple's Newsstand, a move that suggests a digital-only futurefor the 36-year-old publication. Perhaps it's fitting that its most recent issue was branded "The Age of Connection," and explored thecultural impact of technological advances. Wilson Quarterly hasn't explained the decision to stopprinting, other than to say on its website that the quarterly will be "available in print form thru theSummer 2012 issue" and that, along with Apple'splatform, it "will also be available on the Nook, KindleFire, and Sony Reader." The magazine is published by the Woodrow Wilson International Center for Scholars , which was established through an act of Congress in 1968, and nowgets about one-third of its funding from the federal government andthe rest through private donations.
(According to thecenter's most recent annual report , some of its most generous donors include philanthropicinstitutions like the MacArthur Foundation and the CarnegieCorporation, as well as private companies like defense contractorsand Exxon Mobil.) In 2010, the center spent $1.96 million on themagazine against $950,000 in revenue. The Quarterly, launched in 1976, characterizes itself as "anonpartisan and nonideological window on the world of ideas,"including coverage of foreign affairs with a policy-not-politicsapproach, as well as extensive book reviews. (The Quarterly'sblog is occasionally home to lighter fodder take the recent "What We're Drinking" post that coincided with the long Memorial Day weekend, for example.) A shift to digital will no doubt cut expenses for the quarterly,and it could give WQ staff more ability to focus on the web, wheremuch of the world of ideas has shifted. But it also risks itsconnection with readers: If WQ's readers are print purists and the cerebral, dense content in the magazine suggeststhey're more likely to carry AARP cards than fake IDs then how likely are they to follow the quarterly into adigital realm? It's unclear what pricing will look like. Digital PDF copies cost $6 apiece, while single print copies are $9 (shipped), so it willbe interesting to see what WQ charges for access to a tabletedition.
(It already sells a Kindle edition for $7 an issue or $24 a year.) I couldn't immediately reach editor Steven Lagerfeld onTuesday afternoon, but he articulated his worries about the larger digital media shift in a column last year: So let me introduce myself. I am a wristwatch. Or, more accurately,a wristwatch maker. Okay, so I m really the editor of a printmagazine the media world s equivalent of a wristwatch. Now, if you re a wristwatch-maker and cell phones come along, youhave some choices to make.
You could go into the cell phonebusiness. But that doesn t seem like a very good idea. Or youcould drastically reduce the quality and price of your watches dumb them down in order to sell more of them. Also not a goodidea. Actually, it looks like it s really not such a bad thing tobe a Rolex in a cell phone world.
A fancy watch isn t just adevice for telling time. But I don t think I d want to be amass-market watch, like Timex. Lagerfeld went on to describe himself as "agog" at theweb, which he characterized as a great place to experiment, butalso a space that makes journalists susceptible to misplaced"mania" over what's to come. ("When theiPad came out, I thought, ‘Oh my God, we have to have anapp!' Well, I cooled down and it turns out it reallydidn't make sense to go to the expense of creating apps rightaway.
You've just got to keep your head.") He concluded: Will the iPad and other tablets be the salvation of magazines andbooks? I don t know. What I do know is that print-based peoplelike me need to be prudent, but not gloomy or defensive. It s ascary time but it s exciting too. We need to throw ourselves intoit with the same dedication and passion we bring to print.
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