INTRODUCTION Telibrahma is a widespread contextual mobile and advertising company who conducted a campaign for Times of India through a mobile app termed as POINT. By using the mobile app, consumers can take a snap of any POINT enabled image, advertisement, Logo, QR code in a newspaper or magazine to access interactive content which includes video, audio, games special discount coupons and other exclusives. By this POINT application, they engaged customer by providing the exciting jewelry collection on the user’s mobile without moving to the store on the auspicious Akshaya Tritiya day. AUGMENTED REALITY FOR PRINT MEDIA USING MOBILE The Akshaya Tritiya day is most providential day to buy the gold. The majority of people used to rush and crush to the jewelry shop to buy at least one or two ornaments according to their desires but they fail to get overcome because of the crowd. The survey states that most of the people were not satisfied with their collection, mainly because of the time being as well as mass. As the scope of technology over mobile increased, Times of India in Chennai planned to render a solution for the people who are all Akshaya Tritiya fervor. So, they took a new featured technology on mobile by implementing the Point apps to showcase the jewels with various designs and their cash on Akshaya Tritiya day. TeliBrahma's POINT apps bond a connection that allows clear interactive communication among jewels, customers and print ads. Print media readers can access interactive web content by just scanning the Ads, Logos, QR codes or any image from any brand ads in newspapers or magazines. CAMPAIGN Telibrahma arranged this campaign for Akshaya Tritiya day to assist Times of India Chennai by combining print ads, jewels to the potential customer and give them a comfort zone through their mobile. The user has to snap POINT enabled print ads published by Times of India which reveal the exciting design and all the accurate detail about the ornament on the user’s mobile or handheld devices. Buyer even we can get into their jeweler websites and watch promotional and recently uploaded videos just by simply capturing the ad/s on their mobiles. Times of India offered a good provision to view and connect to individual jewelers just by scanning printed ads of that particular shop. SIGNIFICANCE OF CAMPAIGN By this augmented reality apps, the onus of the crowd was reduced considerably. More than 2,600 appointments in a single day. Over 4,900+ widget’s views across all print advertisements. Around 750+ unique users and 300+ are experienced. Apart from this almost all the users are engaged with the apps 2 minutes. This campaign was fascinated consumer across 70 and more cell phone models. By this method a better value as well as high ROI was delivered to the advertisers and publisher. ABOUT TELIBRAHMA Telibrahma is a foremost and notable mobile solutions company located in 5 different locations across the globe. Since 2008 they have been focusing on supporting the advertising media and all retail industries through mobile and internet. Telibrahma as a complete stand for confidence, responsibility in creative innovation and communicating that innovation to the world through the learning of convergence. Telibrahma is a world leading organizer in mobile marketing, advertising field as well as for augmented platform who gives an unparalleled as well as an innovative solution to their clients.
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