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In the first part of the article, we have talked about the few tips which can make the brochure marketing effective. We will continue on the same, and would look at some other tips, which can help in making effective brochures, or even print booklet or catalog. - Include content that would make readers preserve it:
There are several people, who say that brochures, booklets, and other printed sales literature are developed to be thrown in dustbin. Well, this can happen, if you do not add up elements in the brochures, which can make the readers preserve it for a long time. In brochure or booklets, you can give ideas & tips or how-to information, etc. - Play with the size & shape:
You have lots of scope for making the experiments in the brochures. You can give them a shape of the product that is relevant to or relates to your business. Fly as much high as you can in your imagination and look up for integrated marketing companies, which can give shape to your imagination. When talking to the customer, add a personal touch by directly talking to a face in the customer. Instead of talking to the masses, you can address to one person, as this would add to encourage the reader in giving the response. - Create ambience with words:
When working on the content of the brochure or booklet, you must create a magic with the words that form the ambience or aura in which reader feel comfortable. For instance, if your business is of woollen garments, then you should give a feeling of warmth amongst the readers. - Consider to the needs of the readers:
Tell the customers how you can meet their requirements. Instead of boasting about what you are and what you do, just modify your words and tell your customers how you can help them for their problems. It is important to talk about the readers instead of the company. - Maintain the simplicity in directions
A reader should not get lost in the brochure. It should not only be properly synchronised in information, but also organized in content. It should be easy for the reader to go at the page, where there is information of his interest. Make bold & clear headlines, so that the readers can easily make navigations. - Generate action through brochure
A perfect brochure or sales literature is the one, which asks for the action. It is a good idea to include an offer or response mechanism on each page of the brochure. With these tips in mind, you can proceed ahead with the catalog printing or brochure printing and get the effective sales literature.
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