An attractive logo can enhance the image of a company and an unprofessional logo can ruin it. A good idea is not good until you communicate it well. It’s not what you believe it’s what you make other believe. If you have done your job and have come up with an outstanding logo design, still there is a chance that your client may reject it. Every person has its own perspective and everyone sees things differently. A thing which is good for one might have no importance for the other. So it’s totally upon a designer how he convinces and impresses its clients to believe in its work. Here are some tips through which you can impress your clients and make your logo shine in front of them: |
A logo is a reflection of the aims and objectives of the company and the target audience’s needs and perception. So you should have a complete knowledge about the company and its customer to come up with an impressive logo design.
Be positive and confident about your design and show the bright side of your logo to your client. If you will be confident then it would be easier for you to persuade your client.
Give your client sufficient reasons to accept the logo design. Tell him how it’s going to enhance his company’s image and how it is easily memorable and catchy.
You have more knowledge and experience about logo designing and you know more about the technicalities than your client. So use your expertise and make your client see the logo the way you are seeing and tell him the reason behind making such a design.
Be really open hearted and open to any criticism from the client and accept the feedback positively rather being offended. Understand your client’s reason behind rejection and try to overcome it.
Tell the practical benefits of the logo you have designed, like it is usable, flexible, resizable to any format and resolution etc. This will also help your client in making its mind.
Keep two-way communication with your clients and keep them involved in the progress of the project. It takes a lot of time in designing a logo and if it gets rejected in the end then it definitely discourages a designer. So it’s better to keep your client involved from the beginning, their frequent feedback can help you come up with a design that they desire.
If you follow the above mentioned tips then it will increase the chances of your client’s approval.
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