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Let’s start with a basic question, what is a logo? As per Wikipedia’s definition, a logo is a graphical representation, mark or emblem commercially used by organizations or even individuals to promote into public recognition. For a graphic designer, a logo is a trigger, it’s a recall device that allows us to remember about the interaction we’ve had with the company or a brand. If the logo is a trigger than it can pretty much be anything. The main consideration is how the logo feels when an audience comes in contact with it. There are a number of ways through which we can actually get feeling into a logo. Some may take into account proper use of shape, color, and font. So that’s we’re going to discuss in this article. Color: when we talk about color, we actually talk about the emerging quality of the color. That means how the color looks at the paper, and the feelings they represent. For example, red is a real power color. It also relates to fire and anger, so you need to consider these things when going for the colour you’re going to use. Green is a soothing colour, and it takes us back to nature. It also represents the environment, and the things that are associated with environment. Yellow is a very happy colour, it can show happiness but at the same time it has the element of not being very serious. In this case, if you’re going to describe a company with more of a professional face than you might not use yellow. But with a combination with blue, it gives an impression of friendliness. So getting things short, there’s plenty of information present of web regarding colours that you can access easily. Shape: the logo shape is very important when it comes to the personality of a logo. Let’s discuss a few examples. Draw a square and a circle, and look at them for a while. Find out which shape appeals to you more, and make a decision. If you selected square then you tend to be a person who like structure, boundaries and rules. You often work alone, and you probably don’t like change too much. But if you selected circle, you tend to be more of a people person, emphatic, and a good listener. Apply this to your organization and see what you stand for. If you don’t fit into these shapes, then remember you have many other options to choose from. Font: What about fonts, there are formal, funny fonts, serious fonts, playful fonts, hi-tech fonts, low-tech, fancy, aggressive, calm, and crazy font. There are many to fit in the right occasion. That’s what you have to decide based on your target audience. If you want to take the font idea a little further, our suggestion is that you create your own, something you can trademark, something that will be intellectual property for your business in the future. A font created unique that will appeal specifically to your target audience. Find out more information by visiting at Custom Logo Design and 3D Logo Design.
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