Web content service has come a long way, from appealing to search engines to catering to the end-user. Keywords are still important, but stuffing your content with too many of them will cause more harm than good now. Major search engines like Google and Yahoo penalize sites which resort to keyword spamming and they witness a drastic fall in web traffic and are demoted in the SERPs. |
Quality content is priceless. Search engine bots can detect original text from a plagiarized one when they crawl through sites, and accordingly rank them. They want content that speaks to human beings rather than meet algorithm criteria, has a personal touch, includes opinions and thoughts and displays relevant information. Your content marketing strategy needs to be aligned with your search and social marketing strategies for boosting sales, improving search engine rank and enhancing online presence.
SEO content writers now offer a host of services that include:
What is Google Authorship and why is it a big deal?
- Press Releases
- eBooks and Whitepapers
- Product descriptions and reviews
- Website content
- News items
- Blogs and articles
- Financial and Technical writing
It is true that not just content but the author's credibility also plays an important role in deciding the ranking of any content. Google Authorship has been around for a few years now but has picked up pace recently. The search engine giant is continuously developing mechanisms to learn more about the person behind that article or blog. This helps it to draw a more accurate picture of the author's past accomplishments and the subjects he/she is an authority on. A piece of content ranks on the basis of
1. the frequency of the post
2. the overall quality of websites the author is linked to
3. the amount of social buzz the particular content piece is able to generate (such as, if authoritative individuals mention about your page in their tweets)
For SEO content writing to be effective, you need to ensure your team of content professionals is utilizing Google Authorship to establish their credibility, not just with the core content but also with guest blogs and posts they share with other sites. If you aren't familiar with this, here's a brief introduction to Google's popular content ranking technique.
With Authorship, Google wanted writers to claim their work and also allow its search algorithms to locate more content created by the same individual. Though it hasn't been proven yet, but industry insiders believe that Google Authorship is the starting point of confirming author identity that will be used to derive Author Rank, touted as the future big update to Google's algorithm. Also, sites which have made provisions to create authorship tags will receive better click-through rate (CTR).
You can easily identify which sites are using authorship - look out for the author's photo (head shot) right next to the listing. It also catches the attention of users and helps garner more clicks, which again mean more exposure for their texts.
Author Bio: Henry Smith is a prolific web content service provider, having created a gamut of marketing collaterals for small and medium businesses. He feels content needs to evolve with the times, with short, crisp and to-the-point sentences working better than long blocks of text.
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