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Digital games should be more like networks than products, says ea'ssegerstrale by 123wert sdfsf
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Digital games should be more like networks than products, says ea'ssegerstrale by 123WERT SDFSF
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| Article Posted: 11/03/2013 |
| Article Views: 266 |
| Articles Written: 2217 - MORE ARTICLES FROM THIS AUTHOR |
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Digital games should be more like networks than products, says ea'ssegerstrale |
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Business,Business News,Business Opportunities
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Over the past several months, EA has seen some major gains as it moves its business away from traditional packaged goods andinto the digital market, but the company's recently-promoted EVP ofdigital, Kristian Segerstrale, thinks EA still has a ways to go. Segerstrale, who also co-founded the EA-owned social studioPlayfish, told Gamasutra in a recent interview that in order tomaintain success in the digital market, EA and other majorcompanies will need to rethink their approach to production andview every game as part of a larger network rather than as astandalone product. Unlike traditional boxed retail games, Segerstrale believes digitalgames work best when they offer some sort of a connection toanother game or platform. Whether these games link to other titlesor exist across multiple devices, he says online-enabled gamesshould connect with each other to form an "ecosystem" that betterengages its audience.
"What we aren't doing very well at all as a company and as anindustry is to link together these games and ecosystems acrossdifferent platforms in such a way that you create something that'sgreater than the sum of its parts," Segerstrale said. "Otherwise, we have these islands, where a consumer does lots ofthings in one ecosystem, when they could be rewarded for that inanother." Some of EA's existing mobile and social apps, like Mass Effect Infiltrator on iOS or Dragon Age Legends on Facebook, already connect to their big brothers on consoles andallow players to earn in-game rewards. Segerstrale hopes that byoffering even more of this "connective tissue between games," EAwill make sure that players can interact with their favoritefranchises regardless of the device sitting in front of them. "Increasingly, it's about figuring out a means of onlineinteraction rather than having your game be a standalone piece ofsoftware," Segerstrale said. Rather than giving players asatisfying one-time experience, he wants to solve one majorquestion: "How do you weave our games into the fabric of a player'severyday life?" A major part of Segerstrale's plan is to bring EA's biggest brandsto as many platforms as possible, but it isn't enough just to portan existing game to a new device, he said.
Rather, developers needto do what they can to create games that suit each individualplatform. "While things like HTML5, which make UI layers more standardized,will be helpful in getting games on other platforms, you willalways want to inter-develop in a custom fashion for a specificplatform in order to deliver the best user experience," he said. If everything goes to plan, Segerstrale believes that EA's numerousconnected games will capture players' attention whether they'reusing their console, their mobile device, or their favorite socialnetwork. As long as players remain engaged with thesecross-platform brands and titles, he says EA will be able toretain, and hopefully earn money from its audience for some time tocome. Related news: Retail plays an essential role even as games go digital, says EA'sPeter Moore The Old Republic subscriptions dip to 1.3 million users as casual players drop out EA knows it has a lot of catching up to do to compete with Zynga onFacebook. I am a professional writer from Toys, which contains a great deal of information about wholesale clothing racks , white mountain puzzles, welcome to visit!
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