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Which was the last English film you watched in the cinema hall? How did you come to know about the film? Was it through the trailers that you saw during a Hindi film? Or was it through the online promotion that you came to know about it? Or was it through a newspaper ad of film listings? There are so many ways to know about the film; in spite of this most of the Hollywood films go unnoticed. Lack of heavy promotions or choosing the correct medium to promote the upcoming English movies is the biggest problem film makers go through. While most Indian producers spend over 10 crores on promoting the film before its launch, through various mediums, English film makers struggle with finding the right channel or side line the Indian network in spite of having a huge chunk of audience who prefer watching their films over Hindi films. If side lining is the real matter then the makers should change their perspective of seeing the film market in this country, if they plan to succeed better. On the other hand if promoting the film is a problem then the question arises, what is the best and the correct way of doing it? And how does an English film surpass the level of engagements created by any Bollywood film maker in India? A deep research would indicate Television as the best medium, but there is an argument that it is a cluttered medium. That leaves online as the best option. You have to agree that the TG for such films is present on all online platforms. Be it on Twitter, YouTube, Facebook or even blogging portals, films and brands have started actively promoting themselves on all social media platforms, effectively. That is because it turns out to be a cheaper source of promotion compared to that of a television and also because the chances of a wide spread is easier to measure. Brands and films can easily measure the success and forecast the collections thanks to these portals. That is why we see more and more GECs shifting online to promote their shows as well as movies. Channels like Sony PIX, AXN and HBO make it a point to share upcoming English movie trailers along with their show details and premiers. This makes it easier for the audience because now they don't have to look for videos on YouTube; rather they can go on the channel portals and view it whenever they want. So the next time you want to know about the latest Hollywood movies, watch online videos and news on the channel portal itself. Pretty effective move, isn't it? Author specialises in writing articles on TV Channels & TV shows. Catch up all your favorite latest Hollywood movies and Hollywood movie trailers on Sony Pix.
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