Amazines Free Article Archive
www.amazines.com - Thursday, January 21, 2021
Read about the most recent changes and happenings at Amazines.com
Log into your account or register as a new author. Start submitting your articles right now!
Search our database for articles.
Subscribe to receive articles emailed straight to your email account. You may choose multiple categories.
View our newest articles submitted by our authors.
View our most top rated articles rated by our visitors.
* Please note that this is NOT the ARTICLE manager
Add a new EZINE, or manage your EZINE submission.
Add fresh, free web content to your site such as newest articles, web tools, and quotes with a single piece of code!
Home What's New? Submit/Manage Articles Latest Posts Top Rated Article Search
Google
Subscriptions Manage Ezines
CATEGORIES
 Article Archive
 Advertising (133448)
 Advice (161198)
 Affiliate Programs (34760)
 Art and Culture (73756)
 Automotive (145649)
 Blogs (75253)
 Boating (9849)
 Books (17221)
 Buddhism (4128)
 Business (1329059)
 Business News (426394)
 Business Opportunities (366370)
 Camping (10967)
 Career (72762)
 Christianity (15849)
 Collecting (11638)
 Communication (115069)
 Computers (241938)
 Construction (38915)
 Consumer (49684)
 Cooking (17072)
 Copywriting (6664)
 Crafts (18205)
 Cuisine (7545)
 Current Affairs (20420)
 Dating (45890)
 EBooks (19696)
 E-Commerce (48225)
 Education (185320)
 Electronics (83503)
 Email (6407)
 Entertainment (159839)
 Environment (28920)
 Ezine (3039)
 Ezine Publishing (5452)
 Ezine Sites (1550)
 Family & Parenting (110929)
 Fashion & Cosmetics (196431)
 Female Entrepreneurs (11848)
 Feng Shui (131)
 Finance & Investment (310493)
 Fitness (106338)
 Food & Beverages (62924)
 Free Web Resources (7940)
 Gambling (30223)
 Gardening (25155)
 Government (10541)
 Health (629647)
 Hinduism (2206)
 Hobbies (44057)
 Home Business (91585)
 Home Improvement (251096)
 Home Repair (46178)
 Humor (4833)
 Import - Export (5453)
 Insurance (45098)
 Interior Design (29586)
 International Property (3485)
 Internet (191003)
 Internet Marketing (146520)
 Investment (22852)
 Islam (1167)
 Judaism (1356)
 Law (80435)
 Link Popularity (4595)
 Manufacturing (20862)
 Marketing (99043)
 MLM (14136)
 Motivation (18222)
 Music (27013)
 New to the Internet (9496)
 Non-Profit Organizations (4048)
 Online Shopping (129632)
 Organizing (7805)
 Party Ideas (11853)
 Pets (38066)
 Poetry (2234)
 Press Release (12684)
 Public Speaking (5635)
 Publishing (7528)
 Quotes (2407)
 Real Estate (126634)
 Recreation & Leisure (95406)
 Relationships (87680)
 Research (16175)
 Sales (80337)
 Science & Technology (110268)
 Search Engines (23487)
 Self Improvement (153235)
 Seniors (6232)
 Sexuality (35950)
 Small Business (49282)
 Software (83016)
 Spiritual (23469)
 Sports (116098)
 Tax (7659)
 Telecommuting (34067)
 Travel & Tourism (307896)
 UK Property Investment (3121)
 Video Games (13428)
 Web Traffic (11749)
 Website Design (56839)
 Website Promotion (36599)
 World News (1000+)
 Writing (35791)
Author Spotlight
ANISH SAH

My Name is Anish Sah, I am an Internet Marketing and SEO Expert, Social Media Guru and young Entrepr...more
ELLISEN WANG

I'm Ellisen, nice to meet you! Obviously you're here because you want to know who I am. Wel...more
STEVE BARNETT

Hi my name is Steve I work as an engineer from London UK, I'm married for 16 years with one daughter...more
AYESHA GULZAR

Medical and Pharmaceutical Research writer Doctor of Pharmacy/Pharm D /RPh ...more
ROBERT HOWARD

The Word of God is as, “Sweet as Honey”. God has Taken Me Through a Whole Lot of Things...more


Google Adwords - Negative Keywords - What are they? Why are they important? How to use them? by Alex Aramian





Google Adwords - Negative Keywords - What are they? Why are they important? How to use them? by
Article Posted: 11/05/2013
Article Views: 413
Articles Written: 1
Word Count: 455
Article Votes: 0
AddThis Social Bookmark Button

Google Adwords - Negative Keywords - What are they? Why are they important? How to use them?


 
Website Promotion,Advertising,Internet Marketing
When it comes to online advertising, Google Adwords has set the bar very high with their keyword based advertising program Google Adwords. The Google Adwords system allows businesses both big and small to set up and maintain their online advertisements quickly and easily. If you’re new to the Google Adwords interface, the system may be a bit intimidating. But with all of the available resources out there, one can learn and master the system within a few weeks.

One of the most important aspects to maintaining a successful Google Adwords campaign, is the proper implementation of negative keywords. But before I define what negative keywords are, let me first give you a little background on how the Google Adwords system works.

Google Adwords is a keyword based advertising program that lets businesses select which keywords they would like to trigger their advertisements. When someone searches for those keywords using the Google search engine, the business’ advertisements show alongside and above of the organic search results. When someone clicks on the advertisement, Google charges that business.

To give you a better idea of how keywords work in the system let’s look at the following example. A business that specializes in “web design services” will more than likely use the “web design” keyword in their campaign. However, due to the default “broad match” keyword match type, queries such as: • web design school • web design tips • free web design software

will also activate this business’ ads which is why it is so important to utilize negative keywords. Negative keywords will prevent your advertisements from showing for queries that contain your keywords but are otherwise unrelated to your business. The keywords “web design” appear in all of the above examples but clearly someone searching for any of the above key phrases isn’t interested web design services.

So how do you know which negative keywords to implement? Good question! After setting your campaign up, you can see exactly which queries are leading to clicks on your advertisements by clicking on your “keywords” tab then “details” then “search terms all.” Go through this report and see which keywords are leading to clicks. Using the above examples – you should add “school” “tips” “free” and “software” to all of your campaigns to prevent your ads from showing for these types of queries. To add these keywords as negative keywords you simply go to any one of your campaigns click the “keywords” tab and scroll down to “negative keywords” and add them there.

There are other keyword matching types that allow for your keywords to be more targeted but I have found broad match and broad match modifier to be the best match types because it gives your advertisements to most exposure.

Related Articles - google adwords, ppc, negative keywords, online advertising,

Email this Article to a Friend!

Receive Articles like this one direct to your email box!
Subscribe for free today!

 Rate This Article  
Completely useless, should be removed from directory.
Minimal useful information.
Decent and informative.
Great article, very informative and helpful.
A 'Must Read'.

 

Do you Agree or Disagree? Have a Comment? POST IT!

 Reader Opinions 
Submit your comments and they will be posted here.
Make this comment or to the Author only:
Name:
Email:
*Your email will NOT be posted. This is for administrative purposes only.
Comments: *Your Comments WILL be posted to the AUTHOR ONLY if you select PRIVATE and to this PUBLIC PAGE if you select PUBLIC, so write accordingly.
 
Please enter the code in the image:



 Author Login 
LOGIN
Register for Author Account

 

Advertiser Login

 

ADVERTISE HERE NOW!
   Limited Time $60 Offer!
   90  Days-1.5 Million Views  

 

Great Paranormal Romance


LAURA JEEVES

At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
TIM FAY

I am not a writer nor am I trying to become a writer. I am an average person with average intelligen...more
STEVERT MCKENZIE

Stevert Mckenzie, Travel Enthusiast. ...more
LINDA DECANN

Linda DeCann is US based pursuing her career as brand ambassador. Previously she has helped hundreds...more
GENE MYERS

Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
CHRIS BURTON

I am an International Corporate Consultant specialising in the bespoke formation of offshore compani...more
STEPHEN BYE

Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through The...more
DAMIAN POWELL

Demonstrated exceptional leadership in the government and private sector at an executive level. Skil...more
PAUL RICE

hello everyone l been on the net since 2000 and enjoy my work l work as an affiliate and also have w...more
RENE VALENCIA

My name is Rene I am a Las Vegas nightlife blogger and long time socialite. I currently write for bo...more

HomeLinksAbout UsContact UsTerms of UsePrivacy PolicyFAQResources
Copyright © 2021, All rights reserved.
Some pages may contain portions of text relating to certain topics obtained from wikipedia.org under the GNU FDL license