Online banner advertising comprises of rectangle-shaped adverts which are shown on most commercial websites. They differ a great deal in the way they look and their subject . But they all share the same goal to encourage a user to click on the banner so that they can be taken to the advertiser's website or landing page. But are online banners an effective marketing resource? When advertising media was first available online , banners advertisements were very much sought after . But today, some online business entrepreneurs believe that there're no longer relevant.However , the global information and measurement company, Nielsen, recently noted that the spend in display internet advertising, which includes online banners, increased over 26% in the first quarter of 2013. Make Your Online Banner Ad Effective. Much like any method of advertising, the effectiveness of your banner adverts will depend on making use of the right tactics . Ensure that your banner advertisement is positioned in a good locations at the top, or near to the top, of the page. Only buy banner space on websites with constant and reputable traffic and which are appropriate to your target audience . When you purchase an online banner advertisement, the website on which your ad will appear can only give assurance that visitors to the website will see your advert . They cannot guarantee that a visitor will read it or click through to your landing page or website. Real revenue directly received as a result of a banner advert is not the only way to measure the effectiveness of your banner campaign. If you're directing visitors to a squeeze page and collecting emails via an opt-in form, these people may well purchase another product or service at a later date via your email marketing campaign. Sell The Click, Not The Product. The typical click through from a banner advert is around 2% to 5%. Good results from online business marketing equates to having a sufficient return on your marketing expense . If your banner campaign is costing more than it's earning during a set period, then you are wasting your money. Online banner ads are now more innovative with improved targeting and superior graphics. The objective of your banner is to 'sell the click'. The likelihood of getting viewers to actually click on your banner ad increases when your message motivates people to find out more. Your message should be about a want, desire or concern that your audience may have, so that are compelled enough to click on the ad to learn more. It's the job of your sales page or your email marketing to actually sell the product. Success in business is mostly about marketing, especially online. Great marketing can sell an average product but poor marketing cannot sell a great product. To learn more about marketing that will work for your business and how to find the right products to sell and the right customers to buy them please Click Here.
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