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Google Penguin updates are favouring white hat SEO techniques and aims at reducing ranking of sites filled with irrelevant data and hence improve ranking of quality sites rich in quality data. Penguin updates were launched by Google in order to lower ranking of low quality sites. With this latest technique many firms using white hat techniques enjoyed vast benefits by enhancing sale and getting large profit. Earlier version for lowering ranking of website offering bad result was based on user experience. But this latest version was strong and can filter site based on user experience as well as content. Not only content but numerous other factors were also considered for selecting sites enriched with quality data. Google penalize site adopting black hat SEO techniques for boosting their ranking with use of irrelevant techniques and procedures. With advent of Penguin, site adopting bad techniques for improving ranking were blacklisted from search engine result. Penguin offers more quality content to user in search of information. It is a boon for firms utilizing white hat techniques as it enhances ranking of sites offering quality content. Due to emergence of important Google penguin updates for white hat SEO, firms are forced to develop quality content in order to enhance visibility in search engine result. White hat SEO techniques are optimal SEO techniques for securing your site from getting black listed. Some top most white hat techniques used presently are guest blogging, video marketing, article marketing etc. Guest Blogging is beneficial link building strategy for attracting more traffic. Article marketing is another efficient technique in which firms distribute their articles to numerous online sites with help in strengthening their reputation. You can also avail help of social networking sites for incrementing your business as well as brand image. Images, audio and videos are counted among video marketing strategies which enhances interactivity of any site. In present world of Penguin, for improving ranking in search engine result effective strategies must be followed. You can attract crawlers toward your site by removing back links as well as by placing fresh content in your site. Another important thing is to add landing pages. The more landing pages more will be your chance for getting visible. Indexing is important issue playing major role in success of search engine optimization. With indexing your chances of getting good ranking is increased. For building excellent links as well as for promoting content, existence in social media is also vital. Most important thing is obviously content. A well written content is selected by web crawlers as well as is adored by users. Avoid keyword filling as well as duplicating any content or information. Try to provide informative content and check your site for any mistakes. Also ensure that your WebPages are not taking too much time for getting loaded. With white hat SEO techniques firms can enjoy improved ranking in search engine result which enhances brand images as well as profit of any organization. This Article is being submitted on behalf of Kumbaya Services pvt Ltd India's top SEO Company provides Seo Services, PPC Services and website development and websitedesigning. Our team is lead by SEO Consultant having 9+ Yrs exp in SEO of all types of Websites.
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