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An increasing number of consumers are now shopping online rather than visiting the traditional brick-and-mortar stores. Online shopping is convenient as it allows you to browse products and services and compare different options available from the comfort of your own space, be it home, office. The change in consumer behaviour has led to an increase in the number of e-commerce websites. However, having an E-commerce website is not enough - your site should be able to generate revenue for you. Listed below are some features that you should incorporate to ensure that your E-commerce website is a profitable venture. Ease of Navigation Consumers often move away from a site because they are unable to find the item that they are looking for. The whole idea of shopping online is to save time. If the customers are unable to find what they are looking for in a few clicks of a mouse, they will move to your competition. It is therefore important that your website is consumer-friendly. Incorporate simple navigation and ensure that it remains consistent on all pages of your website. It is also a good idea to have a search box that allows the consumers to search for an item. Flexible sorting options Consumers prefer to view items based on some parameters such as their budget or brand. Your e-commerce site should have inbuilt filter options so that customers can search for products on the basis of factors such as price, gender, brand etc. Your e-commerce web development service provider should be able to create such filter options for your site. Simple checkout process Many consumers are not comfortable divulging too many details about themselves during the checkout process. It is best that you have a simplified checkout process so that the consumers can see the items they have purchased along with their quantity, specifications and price. You must also have features in place to allow consumers to enter their discount codes. Update your site regularly You may lose out to competition if your site does not showcase new arrivals. Update your site regularly and strategically place new arrivals on your home page and other relevant landing pages. Ensure that you have a dedicated resource that keeps your online store up-to-date. You could also sign up for a regular maintenance package with a design company that provides e-commerce website services. For instance, the Australia-based web design company, Online Centric, www.onlinecentric.com.au, offers various design and maintenance packages for the convenience of their clients. Security Customers are often sceptical of shopping online due to security reasons. To ensure their peace of mind, make sure to display the security certificates you have on the checkout page. Did you find these tips helpful? To learn more about creating a successful e-commerce website, contact Online Centric, a trusted company for help. For More Details Please Visit: http://www.onlinecentric.com.au/ Online Centric Phone No: +61 03 9828 9090 Email ID: enquiries@onlinecentric.com.au Address: Suite 4 / Level 4 / 450 St Kilda Road, Melbourne Victoria, Australia 3004
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