The PC Business Stays During Apotheker's brief tenure, HP flirted with the idea of spinning off its PC business and focusing on delivering software and services to itshigher-margin enterprise customers. The controversial plan fizzled,however, and Whitman says HP will keep its huge--if not hugelyprofitable--PC business. "As I see it, everything stays. Each of the pieces fit together.They are very big and significant businesses in their own right.The PC business is at $40 billion and number one in the world," shesaid. Fewer Products A streamlined HP will reduce the number of products it sells. "Ithink you will see a smaller number of products tailored tospecific market segments where we can get real supply chainleverage, real inventory leverage, and real parts leverage," saidWhitman. "You forget about all the spare parts we have to carry onthe inventory. I think this is a big part about how we deliverbetter quality at lower cost and deliver real benefits tocustomers." Layoffs Are Enough--for Now HP last month announced plans to eliminate between 8 to 10 percentof its global workforce, which means cutting at least 25,000 jobs. Should Whitman slash even deeper, cut more jobs? No, she says: "Ithink it's about the right size. You never know for sure, but we'retaking the very best analysis that we can... And it's never easy toreduce the workforce by 27,000 because it disrupts people's lives.But in my view, we couldn't afford to wait to make the neededinvestments to set HP up for the next five years." HP Needs a Marketing Makeover HP, Whitman says, "hasn't been very good at telling its own story."So should we expect bold, new marketing campaigns targeted atconsumer and business customers alike? White House: Not Interested After her failed California gubernatorial run in 2010, Whitman has had enough of politics for now. And if fellowRepublican Mitt Romney wins the U.S. presidential election inNovember and asks her to join his cabinet, she won't go. "He might call me, but categorically I would not accept. This is adecision I had to make before accepting the job to run HP. Youcan't land at a company like HP that has gone through what it hasgone through and think that you're only going to stay 18 months,"Whitman said. Contact Jeff Bertolucci at Today@PCWorld , Twitter (@jbertolucci ) or jbertolucci.blogspot.com . We are high quality suppliers, our products such as Powder Coating Test Equipment Manufacturer , China Spray Coating Line for oversee buyer. To know more, please visits Powder Coating Machines.
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