Amazines Free Article Archive - Monday, August 08, 2022
Read about the most recent changes and happenings at
Log into your account or register as a new author. Start submitting your articles right now!
Search our database for articles.
Subscribe to receive articles emailed straight to your email account. You may choose multiple categories.
View our newest articles submitted by our authors.
View our most top rated articles rated by our visitors.
* Please note that this is NOT the ARTICLE manager
Add a new EZINE, or manage your EZINE submission.
Add fresh, free web content to your site such as newest articles, web tools, and quotes with a single piece of code!
Home What's New? Submit/Manage Articles Latest Posts Top Rated Article Search
Subscriptions Manage Ezines
 Article Archive
 Advertising (133525)
 Advice (161580)
 Affiliate Programs (34788)
 Art and Culture (73842)
 Automotive (145680)
 Blogs (75446)
 Boating (9851)
 Books (17221)
 Buddhism (4129)
 Business (1330077)
 Business News (426438)
 Business Opportunities (366485)
 Camping (10971)
 Career (72777)
 Christianity (15845)
 Collecting (11639)
 Communication (115071)
 Computers (241922)
 Construction (38937)
 Consumer (49947)
 Cooking (17079)
 Copywriting (6732)
 Crafts (18205)
 Cuisine (7548)
 Current Affairs (20308)
 Dating (45902)
 EBooks (19700)
 E-Commerce (48247)
 Education (185377)
 Electronics (83517)
 Email (6439)
 Entertainment (159837)
 Environment (28923)
 Ezine (3040)
 Ezine Publishing (5452)
 Ezine Sites (1550)
 Family & Parenting (110929)
 Fashion & Cosmetics (196540)
 Female Entrepreneurs (11851)
 Feng Shui (132)
 Finance & Investment (310511)
 Fitness (106442)
 Food & Beverages (63011)
 Free Web Resources (7939)
 Gambling (30227)
 Gardening (25194)
 Government (10512)
 Health (629907)
 Hinduism (2206)
 Hobbies (44079)
 Home Business (91593)
 Home Improvement (251145)
 Home Repair (46213)
 Humor (4717)
 Import - Export (5456)
 Insurance (45104)
 Interior Design (29591)
 International Property (3488)
 Internet (191011)
 Internet Marketing (146666)
 Investment (22859)
 Islam (1161)
 Judaism (1352)
 Law (80455)
 Link Popularity (4596)
 Manufacturing (20902)
 Marketing (99276)
 MLM (14140)
 Motivation (18232)
 Music (26998)
 New to the Internet (9497)
 Non-Profit Organizations (4048)
 Online Shopping (129728)
 Organizing (7809)
 Party Ideas (11853)
 Pets (38072)
 Poetry (2229)
 Press Release (12687)
 Public Speaking (5640)
 Publishing (7561)
 Quotes (2407)
 Real Estate (126616)
 Recreation & Leisure (95461)
 Relationships (87650)
 Research (16180)
 Sales (80346)
 Science & Technology (110281)
 Search Engines (23497)
 Self Improvement (153287)
 Seniors (6216)
 Sexuality (35998)
 Small Business (49289)
 Software (83018)
 Spiritual (23481)
 Sports (116150)
 Tax (7661)
 Telecommuting (34073)
 Travel & Tourism (308186)
 UK Property Investment (3122)
 Video Games (13382)
 Web Traffic (11764)
 Website Design (56892)
 Website Promotion (36618)
 World News (1000+)
 Writing (35838)
Author Spotlight

About Octopus Intelligence We provide greater certainty with excellent global Commercial Compe...more

Designpluz has steadily matured from a passionate graphics design start-up, into a full service digi...more


Digital marketing professional with 8 years of experience. A good listner, Stratgist and fun loving ...more

Avinash Kabra is a young & dynamic Technopreneur, Digital Marketer, Blogger, Foodie and Travel Enthu...more

Your Business Can't Do Without Mobile Advertising Anymore by salil singh

Article Author Biography
Your Business Can't Do Without Mobile Advertising Anymore by
Article Posted: 01/07/2014
Article Views: 111
Articles Written: 56
Word Count: 581
Article Votes: 0
AddThis Social Bookmark Button

Your Business Can't Do Without Mobile Advertising Anymore

Mobile Advertising has reached that point of importance where the growth of a business largely depends on it. This is true even for brick and mortar stores in an age where almost every individual is married to his or her mobile. In fact, with consumers preferring to trust Google Maps on their mobiles rather than bystanders to guide him to the nearest business, an online presence of the business is an absolute must. The lower priced models of smartphones have created a boom in the mobile phone industry and landed a mobile at the hands of almost every consumer. Taking the example of just the Indian context, in the third quarter of 2013, the market for smartphones grew by 229%. More importantly, the growth is sustainable. This article looks into various phases of a business where Mobile Advertising plays a key role now.


Once your business has been set up, the first task is to launch a promotional campaign so that the consumers become aware. There has hardly been any advertising medium with a penetration as deep as Mobile Advertising. Never in the history of Advertising has a medium been bestowed with the power of reaching the consumers irrespective of where they are. Since the mobile is a constant companion, the recipients of Mobile Ads are within reach at all times. Mobile Ads also do not suffer from geographic boundaries and users from all over the world can be targeted.

Consumer Acquisition

Once the news about the business has been spread, it is time to actually acquire the consumers. The role of advertising in the competitive world does not end with mere blowing of the trumpet. Its tasks have extended into actually initiating an interaction with the consumers. Since the mobile is the only device from where an ad can prompt the user to start an immediate interaction through instant messages or even one touch calls, a Mobile Ad is best placed for the same. Mobile Advertising is working wonders for local businesses all over the world. According to reports by Google, each day over 57% of smartphone users rely on their mobiles to search for relevant businesses in their locality. Imagine what an ad of your business can do at such opportunities.


Starting an interaction is only halfway through the process of business. Getting the consumer to actually buy is the most important step. For ecommerce sites, the importance of Mobile Ads is established beyond doubt as internet users are increasingly shifting to their mobiles to make purchases. Even for brick and mortar businesses, the fact to be considered is that more than 50% of the mobile users make an online search for a product or service when they require it on an immediate basis. This urgency of the user can be easily converted to sales by a Mobile Ad.

Brand Enhancement

Once a business has started making profits, it is time to enhance the reputation of the brand. Constant positioning of the brand symbols like logos, symbols, etc. are steps taken for brand enhancement. Mobile Advertising not only places the brand symbols at the lap of the consumers but also facilitates interaction.

Media experts had been talking about a time when an association with a Mobile Advertising Agency would become an absolute necessity. That time has arrived now. If your brand is yet to be on the Mobile Advertising bandwagon, it should be among the first things to be done in today’s proposed activities.

Related Articles - Mobile Advertising, Mobile Ads, Mobile Advertising Agency, Mobile Advertising India, Mobile Advertising in India,

Email this Article to a Friend!

Receive Articles like this one direct to your email box!
Subscribe for free today!

 Rate This Article  
Completely useless, should be removed from directory.
Minimal useful information.
Decent and informative.
Great article, very informative and helpful.
A 'Must Read'.


Do you Agree or Disagree? Have a Comment? POST IT!

 Reader Opinions 
Submit your comments and they will be posted here.
Make this comment or to the Author only:
*Your email will NOT be posted. This is for administrative purposes only.
Comments: *Your Comments WILL be posted to the AUTHOR ONLY if you select PRIVATE and to this PUBLIC PAGE if you select PUBLIC, so write accordingly.
Please enter the code in the image:

 Author Login 
Register for Author Account


Advertiser Login


   Limited Time $60 Offer!
   90  Days-1.5 Million Views  


Great Paranormal Romance


Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through the...more

I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more

Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more

I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more

Stevert Mckenzie, Travel Enthusiast. ...more

After 60-plus years of living I am just trying to pass down some of the information that I have lear...more

A postgraduate in Fashion Technology. Shalini is a writer at heart! Writing for her is an expression...more

William Buchanan has worked in the fields of marketing, advertising, and marketing research for almo...more

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media...more

At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more

HomeLinksAbout UsContact UsTerms of UsePrivacy PolicyFAQResources
Copyright © 2022, All rights reserved.
Some pages may contain portions of text relating to certain topics obtained from under the GNU FDL license