Mobile Advertising has reached that point of importance where the growth of a business largely depends on it. This is true even for brick and mortar stores in an age where almost every individual is married to his or her mobile. In fact, with consumers preferring to trust Google Maps on their mobiles rather than bystanders to guide him to the nearest business, an online presence of the business is an absolute must. The lower priced models of smartphones have created a boom in the mobile phone industry and landed a mobile at the hands of almost every consumer. Taking the example of just the Indian context, in the third quarter of 2013, the market for smartphones grew by 229%. More importantly, the growth is sustainable. This article looks into various phases of a business where Mobile Advertising plays a key role now. |
Once your business has been set up, the first task is to launch a promotional campaign so that the consumers become aware. There has hardly been any advertising medium with a penetration as deep as Mobile Advertising. Never in the history of Advertising has a medium been bestowed with the power of reaching the consumers irrespective of where they are. Since the mobile is a constant companion, the recipients of Mobile Ads are within reach at all times. Mobile Ads also do not suffer from geographic boundaries and users from all over the world can be targeted.
Once the news about the business has been spread, it is time to actually acquire the consumers. The role of advertising in the competitive world does not end with mere blowing of the trumpet. Its tasks have extended into actually initiating an interaction with the consumers. Since the mobile is the only device from where an ad can prompt the user to start an immediate interaction through instant messages or even one touch calls, a Mobile Ad is best placed for the same. Mobile Advertising is working wonders for local businesses all over the world. According to reports by Google, each day over 57% of smartphone users rely on their mobiles to search for relevant businesses in their locality. Imagine what an ad of your business can do at such opportunities.
Starting an interaction is only halfway through the process of business. Getting the consumer to actually buy is the most important step. For ecommerce sites, the importance of Mobile Ads is established beyond doubt as internet users are increasingly shifting to their mobiles to make purchases. Even for brick and mortar businesses, the fact to be considered is that more than 50% of the mobile users make an online search for a product or service when they require it on an immediate basis. This urgency of the user can be easily converted to sales by a Mobile Ad.
Once a business has started making profits, it is time to enhance the reputation of the brand. Constant positioning of the brand symbols like logos, symbols, etc. are steps taken for brand enhancement. Mobile Advertising not only places the brand symbols at the lap of the consumers but also facilitates interaction.
Media experts had been talking about a time when an association with a Mobile Advertising Agency would become an absolute necessity. That time has arrived now. If your brand is yet to be on the Mobile Advertising bandwagon, it should be among the first things to be done in today’s proposed activities.
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