|
Successful businesses are all about great messaging. They find unique and dynamic ways of attracting people’s attention and they know just what to do when they’ve got people looking. Of course, sometimes the medium is the message. And profitable outfits know how to leverage advances in technology to help them tell their story, improve their branding and, naturally, increase profits. So what are these businesses doing that engages their audience and then turns them into customers? In non-virtual environments, it’s all about high-definition video and images. The modern world is packed with quality video and images being displayed on high-end components. Displaying these visuals in an attractive way starts with creating a top-notch digital signage or video wall system. Even for smaller businesses or in tight spaces, just two or three screens can really enhance a business’ presence in the most competitive of marketplaces. Similarly, video walls, which can be presented in screen configurations as small as two by two (2x2) and go up to mammoth sizes, allow businesses to draw and entice passersby while also informing and up-selling those who intended to visit the business in the first place. Establishing this kind of vibrant and forceful messaging relies on with a smartly constructed video wall or digital signage system. With HD video, layers of images, HTML 5 widgets and scrolling texts (also known as “text crawls”), businesses can craft the ideal messaging that engages multiple audiences at the same time. While larger operations can afford to invest more in their video wall or digital signage solution, allowing them to create bigger and more attention-grabbing displays, really any business can utilize this informative and striking medium to its full extent with more modest installations. The list of applications for a great looking multiple-screen display system is nearly endless. Restaurants, for example, see big gains from the inclusion of digital signage, as they are able to digitize their menus, highlight daily specials and show the appetizing look of their food and drink offerings. Video walls, meanwhile, allow practically any type of business to promote and enhance their brand with striking visuals. On the back end, there are many important uses for communicating with and informing employees on the fly. Astute business owners and managers can even turn public digital displays into their own revenue stream. By simply scheduling in advertisements among the company’s content, there are numerous opportunities to generate extra income. As the price of HD screens and cables continues to fall, it takes even less and less time for these video wall and digital signage displays to pay for themselves. Whether it through increased foot traffic, improved per-customer sales or the aforementioned selling of ads, there are numerous ways such an installation can quickly make back its related costs and become a powerful tool for boosting revenue. To find an elegant and aggressively-priced video wall or digital signage system, business owners need look no further than the premier manufacturer of AV technology, SmartAVI. The California-based company released the new SignWall-Pro this week, which provides the utmost in control and ease-of-use for businesses looking to create an amazing display that offers both incredible customization and user-friendly plug-and-play capability. Visit SmartAVI at www.smartAVI.com and learn more about the SignWall-Pro at http://www.smartavi.com/products/digital-signage/digital-signage-hardware/signwall-pro.html.
Related Articles -
Video Walls, Video Wall Software, Video Wall Hardware, HD Video Wall,
|
