|
Customer satisfaction is not something that applies only on a local, personal level in a successful business. Many of the country's most highly profitable business can point to great customer service as the cause of their success. Many new, modern companies have been able to subdue their older, established counterparts, and one of the main reasons is their dedication to customer satisfaction. Historically, there are entire industries that receive negative feedback from their customers. If you have a business in one of these sectors, then customer satisfaction should be even more important to you. Some of these industries include classics like the cable companies, or the government. But the industry that has the most issues with customer service is the auto industry, specifically, car dealerships. Whether it's a new or used car lot, people generally associate negative feelings with having to interact with them. The common complaints include vehicle misrepresentation and salespeople pressuring customers into buying additional options or add-ons. Car salespeople typically have a negative image. Car dealerships and their salesmen are often portrayed in films as shifty and untrustworthy and many people have stories of negative experiences at the dealership. It is precisely for this reason that a smart car salesperson would go above and beyond to ensure that a customer is not only getting a fair price, but that the customer believes that they are as well. Car dealerships are not negative in and of themselves, it is the workers who create the image. A salesperson needs to be aware of their potential customer's preconceptions, anticipate them and subvert those concerns with honest, straightforward talk. They should present additional options, but never force them. They should approach, but not hound. People appreciate sincerity, and if the salesperson ensures that a customer leaves satisfied, they can almost guarantee that that person will tell others about his positive experience. This will in turn get more people talking and generate more business for both the car dealership and the salesperson. In short, there really is no way to over-emphasize the importance of customer service in the auto sales industry. The salesman is a very old profession, and as such, many of the tricks of the trade have long been exhausted. The pitch needs to keep up with the times. People are expecting certain things when they walk onto the lot of a car dealership, and frankly, most of the preconceptions people have are negative. It's time to eradicate the stereotype of the sleazy car salesperson, and leave customers with something positive to share the next time someone asks them about good places to purchase a vehicle. For more information about reliable car dealerships in Harrisburg, PA, turn to: http://hoffmanford.com/
Related Articles -
car, dealerships, in, harrisburg, pa,
|
