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Once upon a time, the web was fairly open and reachable. You can ramble about rarely coming across a blocked URL or password limited forum. In fact I can still remember being asked for an username and password the really first time when I attempted to telnet onto the University of Wales library system. Of course things change and one thing that's very apparent using the development of the internet is an increasing commercialism. Wherever you turn you are tracked and monitored, adverts are notably annoying inhabitting side bars with products that you have previously looked at. I am currently being followed every where online by adverts for leather jackets after foolishly clicking on one that appeared good. After all most people spend an awful lot of time online, itis not really astonishing. We pay our invoices, organise our affairs, go shopping and even watch movies and TV too. This clearly means that there's a great deal of money to be made and most big businesses now have wide-ranging web sites which generate an awful lot of revenue. Just like in the actual world, gradually we have seen profit maximising disperse across the electronic world too. For instance one popular techniques to boost earnings is to charge different prices to different customers - it is called price discrimination. You'll see it everywhere, for instance when high street shops will charge more in certain towns and cities depending on average income. A Big Mac in London will typically be more expensive than one in Liverpool for example. You may think this is tough to do in a digital world, after all are not we all equivalent? The fact is that in some ways it's actually even easier to split up markets online than it is in the actual universe. All you need to do is some factor to recognize each customer and a procedure to relay them based on that information. What is typically done would be to target products and services depending on the precise location of the consumer. This is quite simple to do by recording and looking up the visitors IP address. By using this info you can offer distinct products, or different costs depending on their location. Firms generally will split up based on the country of origin at the very least but many go even farther and will offer different prices on specific locations. The world of on-line amusement is even more prohibitive, well at least in case you make use of the official websites. Most put a limitation on getting their content from outside their home country. This practice is growing extremely quickly, you'll see lots of messages about - this video is not available in your country on all the most popular international websites.
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