|
|
 |
|
|
4 Ways you could be Ruining Your Marketing Efforts on Twitter by Infinista Concepts
|
|
|
4 Ways you could be Ruining Your Marketing Efforts on Twitter |
|
|
|
|
|
Internet,Writing,Business
|
|
|
Having a large number of followers on Twitter to engage with and convert has been a dream for every brand and business. Twitter may be one of the best things to happen to businesses on social media. But somewhere down the road, businesses and brands are making some rookie mistakes that could effectively ruin the user experience for many users. This stems for one main problem – many brands don’t fully comprehend the full potential of the platform and consider it to be just another marketing tool that they should be present on. This results in bad and irresponsible communication with Twitter followers. Here are some ways your marketing efforts may be affected by bad Twitter practices. 1. Too Much Self-Promotion It is important for brands and businesses to share their communication and message. Considering they have only 140 characters to work with, they need to pick at their gray cells and use all the creativity in the book. However, it is prudent to consider that is businesses or brands are only blowing their own trumpet on Twitter, all their marketing efforts might go down the drain. While self-promotion may be important, other perspectives and engagement with followers is a crucial step towards building brand affinity. 2. Don’t Overuse Hashtags Hashtag mania is truly upon us. One of the reasons that you find people sharing a hashtag is to make themselves more visible online and to be part of a larger discussion. Hashtags can give businesses a chance to connect with users on a more personal level and give brands a chance to add a tag of sorts and ‘own’ conversations that are already taking place. But today, brands and businesses are going overboard with using hashtags which is resulting in bad Twitter practices one of the worst ways of making a message discoverable. Too many hashtags are just painful to look at and tend to take a user’s attention away from the call-to-action in question. If a brand or business learns to play their cards right, hashtags can be used to an advantage. Try innovating your brand communication and message by using not more than 2 hashtags in your tweet. 3. Don’t Resort to Buying Followers A ranging topic of discussion these days is buying followers on Twitter, which many consider to a bad Twitter practise. Many brands have resorted to this technique to propagate messages that are popular. But what is often forgotten is that there will never be 1 million followers for 10 tweets. There are some tools out there like StatusPeople that work towards identifying the amount of fake accounts. This leads to many of your regular users realizing that and effectively refusing to engage with you. There are times that Twitter too finds out about accounts like these and this leads to an abrupt drop in followers. Try to build your fanbase organically and then engage with your followers. This adds more value to the relationship you have with your followers. 4. Deleting or not responding to negative comments Deleting negative comment or not responding to followers is some of the biggest mistakes brands make on Twitter. If you resort to any of these actions, you will end up creating a negative image about yourself. Be social and engage followers honestly, and handle all negative comments tactfully and strategically
Related Articles -
Twitter, Twitter Tips, Twitter for Business, SMM for business,
|
Rate This Article  |
|
|
|
|
|
Do you Agree or Disagree? Have a Comment? POST IT!
| Reader Opinions |
|
|
|
|
|
|
|
|
|
| Author Login |
|
|
 |
Advertiser Login
ADVERTISE HERE NOW!
Limited Time $60 Offer!
90 Days-1.5 Million Views
|
|
TIM FAY
After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more
|
|
|
|
|
LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
|
|
|
|
|
ALEX BELSEY
I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
|
|
|
|
|
GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
|
|
|
|
|
SUSAN FRIESEN
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, ...more
|
|
|
|
|
STEPHEN BYE
Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through the...more
|
|
|
|
|
SHALINI MITTAL
A postgraduate in Fashion Technology. Shalini is a writer at heart! Writing for her is an expression...more
|
|
|
|
|
ADRIAN JOELE
I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
|
|
|
|
|
JAMES KENNY
James is a Research Enthusiast that focuses on the understanding of how things work and can be impro...more
|
|
|
|
