|
“About 70% of emails sent to people, land up in spam” says a survey. This actually is a challenge which many business owners face today if they resort to online marketing. Then what can be done to reach out to the public? One can resort to one of the best marketing strategies- sending out offline marketing materials to the prospects and existing customers alike. Printing effective brochures, flyers, catalogues, mails, etc. are just like crossing half the bridge. Delivering it to the customers becomes important if one needs to cross the rest of the bridge. Delivering such marketing materials can be done through bulk mail services. Sending out mails can be called as an efficient and cost-effective marketing method to reach out to prospects as well as existing customers on time. Most of the business owners today take the help of direct mail marketing companies who not only print the materials, but utilize the bulk mail services and send it to the clients. If the emails are in the spam box, many people do not take much pain to look at the marketing material, but if it is sent to their doorsteps, people at least give a glance at the material sent to them. And, moreover, there are many anti-spam acts into existence and sending out bulk emails would be a risky affair. So it is better to resort to bulk mail services. But before jumping into any conclusion, you should completely understand about the services. What to understand about Bulk Mail Services? There are two types of bulk mail services. One is the standard class which is used to send newsletters, advertising materials, etc. The other is the presorted first class mail which is primarily utilized by businesses that sends out a minimum of 500 mails of the same kind at a time. These mailing services follow certain guidelines which you should understand. • Before starting the mailing, you should have a pre-planned idea on what you will be printing. Before deciding on the complete plan, do not start on the designing services. • Do not use stapled material until and unless it is a booklet kind. Stapling pieces of papers may damage the mail processing equipments. • Most of the bulk mails are flyers, brochures, newsletters, circulars, catalogues, bulletins and other advertising materials. • If you want to opt for non-profit rate then a minimum of 200 pieces should be sent to the clients. • Each of the pieces needs to have the bulk mail permit printed on the right hand corner of the mail in the front. • If you want to send them through first class mail then you should send 500 piece minimum, 200 pieces in standard mail and 300 pieces in presorted mails. • Also make sure the addresses are accurate so that the sent mails reach the addressed person without any hitch. It is always better to approach a good bulk mail service provider for a success in the campaign. iti Direct Mail, a bulk mail service provider, offers printing and mailing of customized and cost-efficient postcards, brochures, flyers, booklets, newsletters, and much more. To read more about bulk mail, you may visit Usps.com.
Related Articles -
Bulk, Mail, Services,
| 
