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Top reasons why men prefer products with logo’s are: Social Status Among the top reasons why men would prefer to buy brand label clothing is to catch people’s attention. It’s a well known fact that designer wear carries a heavy price tag on its back, and therefore a person wearing such clothing will definitely get people’s attention. In certain social standings men have used this as a way of luring ladies because they believe many women would prefer a man wearing expensive clothing, seeing it as a social status. The Businessman There is a group of men who prefer buying brand label clothing not because they like them but rather for business purposes. The designer’s label give men an air of power while transacting business. A business man will respect a fellow associate when he’s well dressed and the best way of exuding confidence is by being well dressed in designer clothing. As an example, Tony Abbot or Barack Obama arriving at a World Summit would certainly look uncouth and unprofessional in an ill fitting, sloppy suit. Even females such as Julia Bishop present themselves in suitable attire. Brand label clothing is a representation of a certain social class. Therefore, men who belongs to a higher social class will be forced to buy brand label clothing to meet the social class demands. This could be done sub-consciously. There’s also a parallel scenario where a man buys the brand label clothing to climb the social ladder. Men who do this usually have the superiority complex and would do anything to show people that they are of high social status. Uniqueness Many men, just like women, like being unique. Societies’ attitude dictates there’s nothing unique with wearing regular, non-branded clothing, which every man can meet the expense of. Brand label clothing is very unique and a man will stand out among others when wearing that well fitting designer outfit. Another factor that makes some designer clothing unique is the fact there are some special innovations made by designer’s to meet the needs of a specific clientele. Trend Some men easily fall for trend and fashion demands. They might be forced to buy brand label clothing simply because the prevailing trend or fashion dictates so. It is a good thing to be fashion conscious so long as it reflects a man’s personal taste and within his pricing. Excess Wealth There are men who have excess wealth and would spend their wealth in buying designer clothing. It goes without saying some wives can be the catalyst for purchasing such expensive garments. Time Poor With busy lifestyles, today’s man can be extremely time poor, some preferring not to think about what they have to wear. Shopping at it’s easiest is entering a single shop with the advantage of purchasing items suitable for work, play or social occasions, and buying what they need without wasting time traipsing from store to store. For some, it’s just the ease of buying proven products without really having to think too much about an outfit or put in too much effort. From the above reasons, it is clear that men can have various reasons for buying brand label clothing. Otherwise, the choice of clothing is varied among men and it cannot be ascertained that all of them are influenced by all these reasons. But one has to ask, do women really care all that much? Are brands such a contributing factor to a relationship, women will only date because of the label of clothes a man is wearing? And what about those women who prefer their men to be ruggedly handsome, without the designer label? Perhaps it’s only the alter ego of the designer who thinks their labels are adored by all? And finally is that to say that if every man could afford designer labels, they too would choose buy. I’m not so sure…. Suzanne Beck designer look quality menswear encouraging men's fashion style
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