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Personal Style Statements of Jewellery Designer, Varuna D Jani by Team IAnD

Personal Style Statements of Jewellery Designer, Varuna D Jani by
Article Posted: 11/07/2014
Article Views: 562
Articles Written: 818
Word Count: 588
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Personal Style Statements of Jewellery Designer, Varuna D Jani

Fashion & Cosmetics,Crafts,Consumer
By Beverly Pereira Photography: Courtesy Varuna D Jani

Bedazzling jewellery, a big heart and flamboyance... best sum up the queen of diamonds, Varuna D Jani

Varuna D Jani’s life seems to have unfolded exactly as she might have envisioned it. Part of her life philosophy is the belief that every woman is born with a Midas touch that allows her to move mountains and to fly high. And Varuna sure has her Midas touch!

The Mumbai-based designer, who is born into the Popley family of jewellers, remembers designing jewellery for fun, when she was just eight. But her true calling came, when she realized that she could contribute to a desired niche in the jewellery market by designing her own line of wearable wedding jewellery.

Thus was born the VOW (Very Own Wish) collection that comprises bangles to be worn as a single piece or as three different pieces, and which is envisioned as a jewellery line for a cause. Her innate philanthropic trait sets aside a percentage from every sale, directing it towards women empowerment through her VOW Foundation.

Varuna brings to life qualities like timelessness, glamour and sophistication - with her eponymous jewellery brand as much as with her personal style.

Admirer of greats as Cartier and Harry Winston,Varuna is often found wearing a Fendi or Chanel (her role model is Coco Chanel!), or even a classic Giorgio Armani or Emporio Armani at work, and Stuart Weitzman’s classy yet comfortable shoes. Understated glamour and subtle bling see her in one mood as she loves her MiuMiu stilettos for glitzy or elegant evenings out; whilst a Zac Posen bag catches her casual soirees. Either way, Varuna believes that what she wears is a part of her identity, which, in turn, is reflected in her luxury brand of jewellery.

In a freewheeling chat with IAnD, the regal lady, who is inspired by all things beautiful, from the pristine moon to shimmering chandeliers and who weaves the beauties of life into her gemstone creations, talks about it all…

Jewellery designing, for you, is… a very personal accomplishment. I extend my trademark touch to every client, who walks into my store by personally guiding them as to what would best suit them, so that the client can take back not only a piece of jewellery but also an unforgettable experience.

A material you love working with? I love to experiment with diamonds because they spell sophistication, timelessness and versatility. I also enjoy creating illusion settings, such as a cluster of diamonds that make for a glamorous purchase at a guilt-free price point.

What are some of the activities you indulge in when you aren’t working? I visit a spa, preferably Jiva Spa, at least once a week to rejuvenate myself. I also make it a point to go on short vacations to serene and luxurious locations like Switzerland with my family.

If you could invite five people (past or present) to a formal sit-down dinner, who would those people be? To meet such style gurus as Coco Chanel, Harry Winston, Bobbi Brown, Tarun Tahiliani and Giorgio Armani would be an honour.

Five things you would carry with yourself if you were left alone on a deserted island? I could live for months at an island if I have my iPad and at least five portable chargers since it is loaded with over 45,000 sketches of my work. But I’d also carry kajal, blush and lipstick!

Click on the link to view images of the couture jeweller on

Related Articles - Couture jewellery, jewellery designer, diamonds, gemstones, jewel craft, uncut diamonds, yellow diamonds, contemporary jewellery, jewellery design,

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