Amazines Free Article Archive - Monday, September 28, 2020
Read about the most recent changes and happenings at
Log into your account or register as a new author. Start submitting your articles right now!
Search our database for articles.
Subscribe to receive articles emailed straight to your email account. You may choose multiple categories.
View our newest articles submitted by our authors.
View our most top rated articles rated by our visitors.
* Please note that this is NOT the ARTICLE manager
Add a new EZINE, or manage your EZINE submission.
Add fresh, free web content to your site such as newest articles, web tools, and quotes with a single piece of code!
Home What's New? Submit/Manage Articles Latest Posts Top Rated Article Search
Subscriptions Manage Ezines
 Article Archive
 Advertising (133412)
 Advice (161116)
 Affiliate Programs (34751)
 Art and Culture (73741)
 Automotive (145657)
 Blogs (75176)
 Boating (9843)
 Books (17221)
 Buddhism (4127)
 Business (1328966)
 Business News (426362)
 Business Opportunities (366329)
 Camping (10967)
 Career (72752)
 Christianity (15848)
 Collecting (11638)
 Communication (115067)
 Computers (241949)
 Construction (38932)
 Consumer (49683)
 Cooking (17066)
 Copywriting (6624)
 Crafts (18205)
 Cuisine (7543)
 Current Affairs (20415)
 Dating (45881)
 EBooks (19690)
 E-Commerce (48221)
 Education (185288)
 Electronics (83504)
 Email (6407)
 Entertainment (159836)
 Environment (28930)
 Ezine (3039)
 Ezine Publishing (5449)
 Ezine Sites (1550)
 Family & Parenting (110922)
 Fashion & Cosmetics (196419)
 Female Entrepreneurs (11844)
 Feng Shui (131)
 Finance & Investment (310452)
 Fitness (106328)
 Food & Beverages (62910)
 Free Web Resources (7939)
 Gambling (30220)
 Gardening (25140)
 Government (10528)
 Health (629723)
 Hinduism (2206)
 Hobbies (44054)
 Home Business (91574)
 Home Improvement (251179)
 Home Repair (46165)
 Humor (4833)
 Import - Export (5453)
 Insurance (45109)
 Interior Design (29582)
 International Property (3485)
 Internet (190998)
 Internet Marketing (146442)
 Investment (22836)
 Islam (1167)
 Judaism (1356)
 Law (80512)
 Link Popularity (4595)
 Manufacturing (20851)
 Marketing (98945)
 MLM (14136)
 Motivation (18217)
 Music (27013)
 New to the Internet (9495)
 Non-Profit Organizations (4048)
 Online Shopping (129637)
 Organizing (7803)
 Party Ideas (11852)
 Pets (38066)
 Poetry (2234)
 Press Release (12681)
 Public Speaking (5635)
 Publishing (7526)
 Quotes (2407)
 Real Estate (126633)
 Recreation & Leisure (95369)
 Relationships (87664)
 Research (16163)
 Sales (80332)
 Science & Technology (110254)
 Search Engines (23487)
 Self Improvement (153213)
 Seniors (6235)
 Sexuality (35945)
 Small Business (49298)
 Software (83014)
 Spiritual (23475)
 Sports (116102)
 Tax (7659)
 Telecommuting (34066)
 Travel & Tourism (307797)
 UK Property Investment (3121)
 Video Games (13427)
 Web Traffic (11738)
 Website Design (56839)
 Website Promotion (36586)
 World News (1000+)
 Writing (35788)
Author Spotlight

My Name is Anish Sah, I am an Internet Marketing and SEO Expert, Social Media Guru and young Entrepr...more

I'm Ellisen, nice to meet you! Obviously you're here because you want to know who I am. Wel...more

Pushpa Srivastava is an SEO strategist that helps online business owners figure out how to grow thei...more

Donald Newton has been a marriage and sex therapist for the past 20 years. He has been able to resto...more

Danica Evans is an experienced author and online content writer. She has done her major in psycholog...more

The Value of Push/Pull Marketing In Growing Your Six-Figure Business by Kathleen Gage

The Value of Push/Pull Marketing In Growing Your Six-Figure Business by
Article Posted: 12/05/2014
Article Views: 1496
Articles Written: 176
Word Count: 1148
Article Votes: 0
AddThis Social Bookmark Button

The Value of Push/Pull Marketing In Growing Your Six-Figure Business

Advertising,Business News,Internet Marketing
Push/Pull marketing is exactly as it sounds. At times you are “pushing” information out to your market and at other times you are implementing strategies to “pull” consumers to you.

Regardless of whether you are selling someone else’s products and services (affiliate sales) or your own, if you do not implement a complete marketing strategy that includes the Push/Pull philosophy, you are likely defeating your purpose.

To create a steady stream of revenue for products and services, you have to have a very targeted approach. Not only will a systemized marketing approach help you make money directly from your online offerings, you can definitely enhance your offline offerings as well, such as with live presentations, consulting, and coaching.

Keep in mind, there is a process people go through in order to buy your products and services. It is built on need, want and desire. Additionally, the greater the investment on the part of the consumer the more you must build confidence, trust and credibility in the consumer’s mind.

If all you are doing is selling $10 widgets that’s one thing. If, on the other hand, you are seeking to build long-term relationships with your market and be viewed as a professional, you must approach things in a systematic way.

The fact is, my clients want to do far more than sell a widget. They want to make a difference in the lives of their clients. They want to provide longterm solutions and create ongoing relationships with their clients. They want to build their business based on trust, value and integrity.

To achieve this result requires implement effective systems.

Realize that no matter how great your product or service, most people will not buy a high-ticket eProduct or a $1,000 plus mentoring course or consulting contract without first buying a $20 - $50 eProduct.

There is what is referred to as the funnel approach to marketing. Clients will enter your “funnel” by way of something that is very low risk such as a free item or very inexpensive item. Based on their experience they will decide what the next course of action is.

What you do every step of the way, including someone’s initial introduction to you and your way of doing business, will determine how likely it is that someone will become a loyal customer.

Never discount the power of a free offering or a low-ticket item to be the catalyst to someone becoming a premier client.

To introduce consumers to you and your product offerings, as well as get people to the point they will even consider the $20 item, you will find the Push/Pull marketing process is second to none.

The higher the price of your products and services the more you absolutely must use the Push/Pull strategies.

Push Marketing

In essence; online push marketing is where you are literally “pushing” information to your market. You send information to people who have requested to receive your information by opting into one of your databases.

Your push marketing can be in the form of blog updates, an Ezine, daily tips, special reports, direct mail pieces or invitations to teleseminars.

The idea here is to send valuable information to your market on a consistent basis so that you become familiar to them. The more value they perceive, the easier the sale becomes. That is if they are your target market.

All the value in the world if it is to a mismatched market will do you (or them) no good.

On the other hand, the more value you create to the correct market, the more your database and revenues will grow. A goal in push marketing is to continually provide quality information and high-perceived value in order to develop a loyal consumer base.

Etch the last sentence in stone – it is so incredibly true.

Although a large targeted opt-in subscriber list is desirable, some people have had great financial success with lists with as little as a few hundred people due to the quality of the list and the size of their offerings.

On the other hand, with some experts, higher numbers in the database, with lower-priced offerings works great.

You will make these decisions as you grow your business and find out more about what you are called to do.

Pull Marketing

As the name implies, Pull Marketing is where you persuade consumers to visit your various online locations in order to get them to take the action of either buying something or subscribing to your opt-in list. It is about generating traffic to your website, blog and landing pages.

The reality is, most people will not buy something on their first visit to your site, blog or landing page.

They will however, take an action if there is minimal risk involved and high perceived value. Minimal risk would be leaving their name and email address for a report, Ezine, daily or weekly tips, an eBook, video/audio or a Podcast.

Keep in mind that many consumers have become so overwhelmed with the amount of follow-up email they receive when they download a free offer or sign up for a free teleseminar that they often use a secondary email account just for registering for information. Additionally, many people will download something and immediately opt-out of the very list they requested to be added to.

This makes the job of you, the marketer of your products and services, more difficult today than in the past. Your offering must be of such high value that they want to continue to receive whatever follow-up information you offer.

With every block that is created for us in our marketing, there is a new technology just around the corner that helps to resolve the challenge.

The mistake many uninformed, or “get rich quick” mentality marketers have is to offer something, anything, just to get that email address. This is a huge mistake. As in the world of offline marketing, first impressions are lasting impressions.

Make sure whatever you offer is of extremely high value. This will easily set you apart from the countless others trying to accomplish the same end result you are trying to accomplish; to increase your customer base and revenue stream.

By viewing what you do in the long term, you are more likely to create the kind of value consumers have grown to want, but also demand.

Pull Marketing can be done through article writing (with a strong resource box at the end of your article) and systematic distribution of your articles, paid advertising, PPC – Pay Per Click, Tell a Friend campaigns, joint venture campaigns, SEO strategies, RSS feeds, media releases, email sig files (signature files), social media and forum group participation.

In order to fully optimize your opportunities you need to make Push/Pull strategies a part of your everyday marketing plan. The more consistent you are, the quicker your results will be.

Related Articles - Six figure business, Build an online business, product development, information products, internet marketing, online marketing, making money online, e,

Email this Article to a Friend!

Receive Articles like this one direct to your email box!
Subscribe for free today!

 Rate This Article  
Completely useless, should be removed from directory.
Minimal useful information.
Decent and informative.
Great article, very informative and helpful.
A 'Must Read'.


Do you Agree or Disagree? Have a Comment? POST IT!

 Reader Opinions 
Submit your comments and they will be posted here.
Make this comment or to the Author only:
*Your email will NOT be posted. This is for administrative purposes only.
Comments: *Your Comments WILL be posted to the AUTHOR ONLY if you select PRIVATE and to this PUBLIC PAGE if you select PUBLIC, so write accordingly.
Please enter the code in the image:

 Author Login 
Register for Author Account


Advertiser Login


   Limited Time $60 Offer!
   90  Days-1.5 Million Views  


Great Paranormal Romance


Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through The...more

Stevert Mckenzie, Travel Enthusiast. ...more

I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more

At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media...more

Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more

Demonstrated exceptional leadership in the government and private sector at an executive level. Skil...more

Rev Bresciani is the author of two Christian books. One book is an important and concisely written b...more

I am not a writer nor am I trying to become a writer. I am an average person with average intelligen...more

Michael Mifsud was a House of Commons Commonwealth correspondent at the age of 16. He published Brit...more

HomeLinksAbout UsContact UsTerms of UsePrivacy PolicyFAQResources
Copyright © 2020, All rights reserved.
Some pages may contain portions of text relating to certain topics obtained from under the GNU FDL license