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Behind every advertisement you watch on television or a website banner you click or a video you watch or an infographic you see there is this large team of creative and smart people who know what you like, how to attract you and on what media you're most active. And how do they do it? They find you; analyze your browsing habits and shopping history; develop creative messages; and connect and engage with you on the platforms that you're most active on. It may be TV, radio, social media or print. The team is divided into subgroups, depending upon the tasks they perform. Some are responsible for collecting and sorting data while some are involved in content production. And then there are those who play a strategic role of media planning and buying within the advertising and communications industry. Importance of Advertising Media Management Wondering why media planning and buying is important? Let me explain it to you. Nowadays, there are a wide range of media platforms where companies can connect with their customers. However, each of the platforms has different features and specializes in different type of communication. And when focus is on consumer-driven communication, you have to be really careful in your channel choices. It doesn't stop here. Planning what to convey, when to convey and how to engage are equally important steps. Advertising Media Management as a Career Advertising media management plays a crucial role in determining the success of a marketing and advertising campaign. If you're currently working in a related field and are looking for alternative career options, this can be right choice for you. Or even if you're interested in knowing the science behind creative communication, this is the field suitable for you. It is not necessary to have a background in advertising or related disciplines, in order to consider a career in this field. If you have successfully completed your post-secondary education, then also you can launch yourself in this direction. Advertising media management is an evolving industry. It offers numerous innovative career opportunities, especially after the emergence and popularity of social media platforms. In order to build a career in this field, you have to have a deep understanding of emerging media, consumer behaviour, market trends, tools and techniques used in data collection, broadcast buying, media account administration and media advertising negotiation and sales. Acquiring Skills in Media Management Enrolling in an advertising media management program is the best, shortest and most feasible way to get into the industry. The program prepares you for the role of media planning and buying in just one-year. You gain solid foundational knowledge in media management and develop an expertise in reaching target audiences, negotiating with your clients, planning connections, managing key accounts and developing digital strategy. Centennial College's advertising program not only provides you with skills in media management, research, and analysis, planning, estimating and buying but also offers practical industry experience through a 14-week field placement. So, if you have slightest of interest in advertising, this program can actually open doors to numerous career opportunities in advertising industry.
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