Amazines Free Article Archive
www.amazines.com - Monday, January 18, 2021
Read about the most recent changes and happenings at Amazines.com
Log into your account or register as a new author. Start submitting your articles right now!
Search our database for articles.
Subscribe to receive articles emailed straight to your email account. You may choose multiple categories.
View our newest articles submitted by our authors.
View our most top rated articles rated by our visitors.
* Please note that this is NOT the ARTICLE manager
Add a new EZINE, or manage your EZINE submission.
Add fresh, free web content to your site such as newest articles, web tools, and quotes with a single piece of code!
Home What's New? Submit/Manage Articles Latest Posts Top Rated Article Search
Google
Subscriptions Manage Ezines
CATEGORIES
 Article Archive
 Advertising (133447)
 Advice (161198)
 Affiliate Programs (34758)
 Art and Culture (73756)
 Automotive (145648)
 Blogs (75253)
 Boating (9849)
 Books (17221)
 Buddhism (4128)
 Business (1329059)
 Business News (426393)
 Business Opportunities (366367)
 Camping (10967)
 Career (72761)
 Christianity (15849)
 Collecting (11638)
 Communication (115069)
 Computers (241938)
 Construction (38915)
 Consumer (49684)
 Cooking (17072)
 Copywriting (6664)
 Crafts (18205)
 Cuisine (7545)
 Current Affairs (20420)
 Dating (45890)
 EBooks (19696)
 E-Commerce (48225)
 Education (185320)
 Electronics (83503)
 Email (6407)
 Entertainment (159839)
 Environment (28921)
 Ezine (3039)
 Ezine Publishing (5451)
 Ezine Sites (1550)
 Family & Parenting (110930)
 Fashion & Cosmetics (196430)
 Female Entrepreneurs (11848)
 Feng Shui (131)
 Finance & Investment (310485)
 Fitness (106338)
 Food & Beverages (62924)
 Free Web Resources (7940)
 Gambling (30223)
 Gardening (25154)
 Government (10541)
 Health (629647)
 Hinduism (2206)
 Hobbies (44057)
 Home Business (91585)
 Home Improvement (251096)
 Home Repair (46178)
 Humor (4833)
 Import - Export (5453)
 Insurance (45098)
 Interior Design (29586)
 International Property (3485)
 Internet (191003)
 Internet Marketing (146517)
 Investment (22852)
 Islam (1167)
 Judaism (1356)
 Law (80435)
 Link Popularity (4595)
 Manufacturing (20862)
 Marketing (99041)
 MLM (14136)
 Motivation (18222)
 Music (27013)
 New to the Internet (9496)
 Non-Profit Organizations (4048)
 Online Shopping (129631)
 Organizing (7805)
 Party Ideas (11853)
 Pets (38066)
 Poetry (2234)
 Press Release (12684)
 Public Speaking (5635)
 Publishing (7528)
 Quotes (2407)
 Real Estate (126634)
 Recreation & Leisure (95406)
 Relationships (87680)
 Research (16174)
 Sales (80337)
 Science & Technology (110268)
 Search Engines (23487)
 Self Improvement (153233)
 Seniors (6232)
 Sexuality (35950)
 Small Business (49281)
 Software (83016)
 Spiritual (23469)
 Sports (116098)
 Tax (7659)
 Telecommuting (34067)
 Travel & Tourism (307898)
 UK Property Investment (3121)
 Video Games (13428)
 Web Traffic (11749)
 Website Design (56839)
 Website Promotion (36599)
 World News (1000+)
 Writing (35791)
Author Spotlight
ELLISEN WANG

I'm Ellisen, nice to meet you! Obviously you're here because you want to know who I am. Wel...more
ROBERT HOWARD

The Word of God is as, “Sweet as Honey”. God has Taken Me Through a Whole Lot of Things...more
MANMOHAN SINGH

Digital marketing professional with 8 years of experience. A good listner, Stratgist and fun loving ...more
CACEY TAYLOR

Im just a man who likes to be happy and see others happy. Im into home business, sports, family, and...more
AYESHA GULZAR

Medical and Pharmaceutical Research writer Doctor of Pharmacy/Pharm D /RPh ...more


How to Market Your Brand in Trade Show Events for Beginners by Barry Brown





How to Market Your Brand in Trade Show Events for Beginners by
Article Posted: 12/16/2014
Article Views: 989
Articles Written: 139
Word Count: 919
Article Votes: 0
AddThis Social Bookmark Button

How to Market Your Brand in Trade Show Events for Beginners


 
Advertising,Business,Marketing

LAST UPDATED ON:

There is a lot we can say to those who've never attended a trade show or purchased trade show graphics including roll up banner stands, x-banners, booth backdrops, literature displays, or table runners, but the foundation you lay before attending a trade show is the most important thing you need to focus on.

The Message is the Medium

As with any marketing and advertising, the message is the medium. What does this mean? This means that to successfully attract your target audience, you need to get inside their heads, find out what makes them laugh, cry, proud, greedy, hungry, thirsty, or any other range of emotions or desires that human beings exhibit.

As the late Gary Halbert once asked a group he was speaking to, "What is the key to selling hamburgers?" The audience answered this or that, but finally Gary revealed his earth-shaking answer. "A hungry crowd!" What you have to do is learn what makes your prospective customer hungry for what you have. This is the goal of marketing.

Formulating an Effective Message

So how is that done? There is one sure fire way that you can learn what makes your clients "hungry." That is to ask them. Then take your findings and write ads that appeal to that hunger. How do you know if the ads will work? You don't. So you have to test them, over and over again in different venues if possible.

You may have a product that appeals to senior citizens or to youth, so you will likely already know that you're not going to sell a lot of smart phone apps, for instance, to the geriatric crowd, nor will the younger crowd be terribly interested in things that make it easier to move around the house for the aging. So, first, know your market, know what magazines they read, what television shows they watch, where they eat and what types of foods they like, what kinds of cars are favored by seniors versus those favored by the younger set versus cars favored by middle aged professional types.

So, let's say, for example, that you want to target your product, a protective cover for a popular smart phone that is very cool and comes in 72 different colors from pink to plum. Obviously, most seniors will care less about your "cool" phone covers. A few middle aged people might like the cases, but by and large you're going to be targeting the children of affluent parents and young, hip professional types.

Your research will tell you what magazines are read by what age group, and for this marketing campaign, you're probably not going to focus at all on newspapers, because most young urbans get their news online if they pay attention at all. You figure out which TV shows pull the strongest viewership of young, upwardly mobile professionals and high school students.

Testing Your Message

For your initial test, you might want to run an ad in a magazine that has a pretty decent readership of young professionals, and one that appeals to high school and college students. You strategically place a couple of quarter page ads in both magazines with different messages and images, and attach a 25% off coupon if they purchase the covers online on your website. With the ad, you also have a code which they must use to get the discount, and with that code, you can learn which ads pulled the best. If one ad out-pulls another by a significant margin, the winner becomes your "control." You generate a new ad and repeat the process. The winner again is the control. Rinse and repeat.

Now, the beauty of the 21st century is that you don't have to wait long for your results any more. Using various online advertising venues, such as the sidebar ads on Google or Bing, you can learn within a few days which headlines are working best to get buyers to your landing pages, then what copy on the landing pages are converting looky-loos to buyers.

So, once you've done this for a few months or longer if needed, you now have the foundation for your trade show booth and advertising. The winning headline(s) will be used the same at a trade show as they would online or on TV or in a magazine or on a billboard.

To Conclude

Once you know the size of the booth you're renting, you can take that information to a company that specializes in trade show displays and booths and the various support graphics you'll need, and you can create a booth that will not only attract potential clients, it will firmly establish you as a player in your market. Good luck!

If you want to get a FREE QUOTE for custom built trade show graphics, booths, and displays, CHECK HERE.

ABOUT THE AUTHOR

Barry K. Brown has been in the Sign, Banner, Decal and Display Business for over 20 years. It isn't what he thought he'd do with his life, but he says he knows too much now to do anything else!

He has been marketing these products online since 1998, and the company he was general manager of in 1998 was the first sign company to be listed on Yahoo!

He invites you to LIKE his Facebook page online.

Related Articles - marketing, advertising, trade show, branding,

Email this Article to a Friend!

Receive Articles like this one direct to your email box!
Subscribe for free today!

 Rate This Article  
Completely useless, should be removed from directory.
Minimal useful information.
Decent and informative.
Great article, very informative and helpful.
A 'Must Read'.

 

Do you Agree or Disagree? Have a Comment? POST IT!

 Reader Opinions 
Submit your comments and they will be posted here.
Make this comment or to the Author only:
Name:
Email:
*Your email will NOT be posted. This is for administrative purposes only.
Comments: *Your Comments WILL be posted to the AUTHOR ONLY if you select PRIVATE and to this PUBLIC PAGE if you select PUBLIC, so write accordingly.
 
Please enter the code in the image:



 Author Login 
LOGIN
Register for Author Account

 

Advertiser Login

 

ADVERTISE HERE NOW!
   Limited Time $60 Offer!
   90  Days-1.5 Million Views  

 

Great Paranormal Romance


LAURA JEEVES

At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
TIM FAY

I am not a writer nor am I trying to become a writer. I am an average person with average intelligen...more
STEVERT MCKENZIE

Stevert Mckenzie, Travel Enthusiast. ...more
LINDA DECANN

Linda DeCann is US based pursuing her career as brand ambassador. Previously she has helped hundreds...more
GENE MYERS

Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
CHRIS BURTON

I am an International Corporate Consultant specialising in the bespoke formation of offshore compani...more
STEPHEN BYE

Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through The...more
DAMIAN POWELL

Demonstrated exceptional leadership in the government and private sector at an executive level. Skil...more
PAUL RICE

hello everyone l been on the net since 2000 and enjoy my work l work as an affiliate and also have w...more
RENE VALENCIA

My name is Rene I am a Las Vegas nightlife blogger and long time socialite. I currently write for bo...more

HomeLinksAbout UsContact UsTerms of UsePrivacy PolicyFAQResources
Copyright © 2021, All rights reserved.
Some pages may contain portions of text relating to certain topics obtained from wikipedia.org under the GNU FDL license