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SEO i.e. Search Engine Optimization is the process of increasing the visibility of a website or a web page on different search engine results. This internet marketing tool is widely used to get traffic from open and natural search results on prevalent search engines, and to enhance the credibility of the brand. Using SEO, a web page can be targeted on the basis of image search, video search, academic search, news search, local search and industry-specific search. In order to increase the ranking of a web page on search engine results, it is required that a web page is easy to comprehend from user’s point of view as well as search engine’s perspective. In today’s competitive scenario, SEO is important for every type and size of business, as it offers several advantages to create brand awareness and to increase the number of customers. Also, SEO in combination with creative web design, and unique and accurate content helps businesses to generate leads in the market, get a competitive edge over competitors and gain more popularity. Although, the use and benefits of SEO is clearly stated and known to everyone, yet people misunderstood it with SEM (Search Engine Marketing) and SMM (Social Media Marketing). Search Engine Marketing is the positioning of targeted ads in the search engine results to help customers find your website in an easier manner. Search Engine Marketing frequently uses PPC advertising model to make your ads popular and visible; therefore, it is the most effective marketing strategy in today’s market scenario. Moreover, a bidding system is used to make your ads visible to users, upon fulfillment of specific location and demographic criteria. Social Media Marketing is the marketing and advertising of products and services, using different social media sites or social networking sites, like Facebook, Twitter, social news, YouTube, Pinterest, bookmarking sites and other video and blogging sites. By having an active social media presence, a business can expand its market by reaching to more number of customers at the same time and by making good and long-term relations with them. Also, through social media, information related to any new launch or discount offers spread very quickly, getting higher response in less time. Using these three (SEO, SEM and SMM) online marketing tools, a business can achieve success in the market and can increase its return on investment. If you want effective and affordable Search Engine Optimization and Social Media Marketing services for your business, Marketing Mindz is the best place you can think of within a cost-effective range. The company offers best SEO service to let your business grow and flourish in the market. Author info: Steve Thomas is a freelance writer. His articles on topic like best seo service and affordable search engine optimization guide are published on various online platforms.
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