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Beyond the shadow of a doubt, promotional gift items such as printed pencils are not without their perks. If this were not the case, then they would not be nearly as popular as they are today. There are many different types of advertising that exist. There is television advertising, radio advertising, print advertising, and digital advertising. And while of these avenues of advertising are great, it cannot be denied that there is something to be said about promotional pencils and other types of promotional gift items. What sets them apart from the aforementioned forms of advertising is that their promotional period does not expire. In fact, you never know who they might reach. The smart thing about most promotional gift items is that they are often utilitarian products (e.g. printed pencils) that people can actually make use of on the daily. And it is because of this fact that enables promotional gift items to be subject to long term exposure. According to one study that was conducted by L.J. Market Research, 71 percent of travelers that were interviewed at various airports around the United States said that they had been given a promotional gift item at some point in the last year. Moreover, 33 percent of those individuals were actually carrying the product with them during the interview. Giving out promotional gift items is an extremely powerful endeavor because you never know whom the product might reach or get passed on to. And that is an invaluable feature of promotional gift items. The best part is that investing in promotional gift items is way more cost-effective than utilizing traditional methods of advertising. How can you argue with that? Moving forward, another perk of giving out promotional gift items is that they inevitably increase the recognition factor of your brand. In order for a brand to receive adequate or even minimal attention, it is absolutely critical for its name, logo and slogan to be visible and pervasive. For instance, do you ever notice how you can’t get the jingle of some brands out of your head? That is one example of an effective marketing strategy. And this is where promotional gift items enter the picture. With these products, you afford your company the chance to be exposed to other people 24/7. As a matter of fact, in a study conducted by Schreber & Associates, it was shown that 39 percent of individuals who had received a promotional gift item in the last six months were able to bring to mind the company it was associated with. Joseph works for Supreme Pens, an online company which offers business owners the chance to market their business, through promotional, branded and printed pencils.
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