There's no doubt about it: the Internet is here to stay. In the coming years, our societies and cultures will continue to define themselves online, creating and cultivating an entire virtual universe in which we connect, trade ideas, socialize, and do business. |
As the global tide of web users continues to rise, those who know a thing or two about search engine optimization (SEO) have a leg up on getting their content seen and recognized. Whether you have a personal online presence or run a site for a business or organization, SEO techniques can put you on a track toward digital success. Let's take a look at how websites are optimized to ensure the highest possible number of visitors.
Algorithms and Organization
Major search engines, used daily by millions upon millions of people around the world, work to organize sites into a kind of pecking order. These engines use complex mathematical algorithms to identify every web page on the Internet and rank it by popularity and relevance. Algorithms are smart enough to exclude certain content, such as those containing explicit or spammy text, from coming up in searches. They comb the net for content most relevant to whatever word or phrase you've typed into your search engine. Relevance is essentially determined by popularity; the pages that are linked to the most times across the Internet are ranked as top results. SEO techniques take advantage of this algorithmic ranking system in order to draw attention to your online presence.
Links, Indexes, Keyword Density, and the Virtual Food Chain
Linkage between websites is the key to the Internet's architecture. Links connect pages to one another, enabling users to have the classic experience of "surfing" the web that we're all so familiar with nowadays. As such, links are essential to bringing traffic to your content. When your page is linked to, it enters this massive web of connected pages, and becomes visible to search engines.
Engines assign every page an "index." You can think of this index as your site's phone number - the engine calls this number to get in touch with your online presence. The index contains some important information from your page, including specific keywords it contains. As such, the use of keywords in any content you post is essential to that content's popularity.
Let's say you operate a pet store in Ohio that specializes in dog care. Intelligent, frequent use of the keyword phrase "dog care in Ohio" on your web page may help it draw more traffic than other pet care-related sites in the Ohio region. This is the goal of search engine optimization as a marketing strategy. An SEO professional devises keywords and phrases that are both relevant to your business and visible to search engines. They will then build these keywords into your content, setting the stage for your site to become a highly ranked result.
For every word or phrase you search, there's a massive collection of results that can pop up. Search engine optimization uses sophisticated strategies to raise your website's position in this virtual food chain, and ensure that users who are seeking your information find it with ease.
When interested in search engine optimization, San Diego residents visit Mancuso Media, LLC. Learn more about our services at http://www.mancusomedia.com.
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