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The Effectiveness of Postcards and Magazine Printing by Vikram kumar

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The Effectiveness of Postcards and Magazine Printing by
Article Posted: 05/01/2015
Article Views: 150
Articles Written: 10975
Word Count: 589
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The Effectiveness of Postcards and Magazine Printing

Business promotion is challenging and interesting when achieving results. There have been many changes which have produced evidence-based results for many people who aim at making maximum profits from their business initiatives. With brochures and other forms of print promotions the sizes are very important as they determine visibility of prints. Most advertising agencies are now encouraging magazine printing as they are big enough to host a lot of information. The 4x6 postcards have also been replaced by the 5x7 postcards that for maximum viewership.

The basics that drive promotional printing are intriguing articles, vibrant colors and better layout designs. As people get larger and appealing prints they get a better picture and have better expectations on what to buy as well. To have a better look and fresh texture the prints have to be given to their consumers in good shape with no smudges, wrinkles, yellowing and scratches. Postcards have been very essential in the past but are slowly being replaced with online subscriptions. They are nonetheless top dollar and can change business profits for the better.

Magazine printing is not easy though. However, it assures you of less expense because of the bulk printing aspect. An important and significant appeal also lies in good packaging of your promotional stuff. The use of glossy paper and better resolution images has been applauded by people because it works better than before. The prints are more like 5x7 postcard prints which are big and can contain a great deal of information. Here is the breakdown of how the printing process happens:

Offset Printing: It has been used for a very long time because it is very cheap and saves on resources such as ink as well. It comes with a quick setup process and gives better quality after the magazine printing. In offset printing inked images get transferred from a printing plate to a rubber blanket. The print is then done through various rollers.

Rotogravure Printing: It is a different kind of intaglio printing process. It makes use of a surface which acts as a plate onto which images and writings are places carefully. On the incised area there will be an engraving which gets applied to cylindrical image carriers. They are then rotated on paper prints. It is ideal for magazine printing as it produces a high-volume-speed rate.

Nowadays magazine printing and 5x7 postcards printing companies are digital and easy to access. Applications can also be installed on mobile devices to portray the prints when necessary. Users also like the economical subscription as they are easy to read and can be kept form future references. Even though the door to door delivery is a thing of the past it is still functional but to smaller scales. It is also tiresome and can be faulty especially when distributors have to go through heavy rains to reach consumers. For promotion it is always what best suits one’s business and sometimes about convenience. The best part is that investors and business people can always rely on agencies to do the work for them if need be.

The print color of your 5x7 postcards will depend on the customers. You could either go for black and white or color even though most people like color printing in magazine printing. However, if you don’t have images and only have words to portray via the magazine print then black and white is just fine. Color printing for magazines and postcards are best when there are images and graphics as well.

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