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The omnipresent domain name system (DNS) developed alongside the Internet itself. As the Internet grew through the 1970s with the invention of email and newsgroups, the problem of locating computers on connected networks arose. As a solution to this problem, the U.S. Defense Department agency responsible for the Internet created IANA, the Internet Assigned Numbers Authority to assign an exclusive number to each computer in its network in 1972. By 1973, the TCP/IP network technology became the widely adopted communication protocol for locating and connecting to computers. In 1984 the University of Wisconsin developed and helped to standardize the first name server, which converted the familiar domain names into these unique numbers which were organized into top-level domain names: .com, .net, and.org in 1985. In 1991 the first service provider in domain name history appeared to run domain name servers and registrations. At first and up until 1995, the National Science Foundation (NSF) funded the cost of registering these names to help adoption speed, but in 1992, InterNIC, a public-private partnership was created by IANA and the NSF to run scalable commercial offerings. Following a series of developments through the late 1990s, the U.S. Department of Commerce transitioned all registration of domain names and Internet addresses to private companies. In 1998, the non-profit Internet Corporation for Assigned Names and Numbers (ICANN) was formed due to an alliance between all important stakeholders including many from around the world. As a result obtaining a domain name at an affordable price from a large number of registrars, nowadays, is easier than ever. However, premium domains prevail over free ones due to the following benefits: • VALUE • CREDIBILITY • RELEVANCE • MEMORABILITY • VISIBILITY As regards to value Premium domain names are a good investment as they are cost effective thanks to the fact that they preserve their value over time increasing the value of the overall business attached to them whilst projecting credibility and rank. Due to keywords used in Premium domains that directly relate to the product or service you offer it is easier to create brands thus, are indexed faster and ranked higher by Google and other search engines. The main advantage when you buy Premium domains is that the names are easy to remember. When you buy premium domains you have the opportunity to allow a professional to make a domain name suggestion with only your company in mind. This means that the domain name suggestion is unique to your company or product and will stand out amongst competing domains. The importance of uniqueness in a domain name suggestion lays in the fact that a domain name is an identification string that defines a realm of administrative autonomy, authority or control within the Internet. In other words Domain names are used as simple recognition labels to specify ownership or control of a resource thus establishing an exclusive identity on-line. As the amount of domains and domain names are ever-growing it is important that domain name suggestions are not only unique but also representative of a company or product.
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