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Keyword research is very critical for your online success. There are four types of keywords that you can use: informational, transactional, short and long tail keywords. Informational keywords are words that many people will put into the search bar without a definitive requirement. A great example of an informational keyword is "music. A transactional keyword on the other hand is a word that is more specific and targeted. For example, "hip-hop music in New York" is a term that will be used by a person who is looking for hip-hop music in New York. A short-tailed keyword is usually one or two words long and tends to drive a lot of traffic. The unfortunate thing with it is that it's not too relevant thus you can't use it to target a specific group of people. A long-tailed keyword is usually three or more words long and doesn't drive a lot of traffic like a short-tailed keyword. The good thing with it is that it's more relevant thus you can easily use it to target a given group of people. How To Do Keyword Research As mentioned, you need to be very keen when doing keyword research. For ideal results you should ensure that you maximize your keyword volume. This calls for you to have all the terms that are of importance to your business. These terms include: Brand terms: these are the terms that are used by people who are already familiar with your business. Although, the brand terms won't give you a lot of impressions or page views, they will easily convert as the people searching for them are already familiar with you. Product terms: these are the terms used by people looking for your products or services. Competitor terms: these are terms used by your competitors. There are many ways in which you can find your target terms. These ways include: Google Keyword Planner: this is the most common tool that you can use. The cool thing with it is that it's free and very effective. All you need to do is to enter your keyword and see the number of people who are searching for it. You will also see other terms that you can use instead of it. Google: Google is ideal for searching long tail keywords. Here you need to enter your target term and then move to the bottom of the page and see "related searches. In addition to the above two, there are many other software programs that you can use to find your target keyword. We have plenty of information on CPV and Internet Marketing; therefore, if you are looking for URL Scraper tools for PPV you should highly consider visiting our website.
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