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Politicians as well as business people have been using the social media in many ways. This is because they are able to meet many voters through it. Twitter sentiment analysis has helped them in knowing the different types of voters that they have in their congregation. This helps them to know where they are in the society as the views are well given from the content of the conversations. Politics are well played by the people who know what their society requires from them and this can be gauged through the conversations that are in the tweets. Data that is mined helps this to be achieved faster hence one knows what the society thinks about him or her and where to correct so that they can be better. Every word that is used by the voters needs to be analyzed so that the politician can know how to deal with so that he or she can win them. Twitter sentiment analysis This is done so that the hidden meaning can be achieved as well as new opportunities to be discovered. Social data analysis cons Everything that is done in this world has both sides that is the negative and the positive side. One should not overlook any of them as they both bring to the success of the thing that is being carried out. The positives that a thing has are the ones that make it to be preferred more than the drawbacks. Understanding what it takes to change what can be changed makes one to grow to greater heights especially in the world of business. Social data analysis is the process where data that is mined from the conversations is analyzed so that new opportunities can be identified as well as one knowing the type of customers that he or she is dealing with. Many are the advantages that it has brought to the businesses but it also has some drawbacks that need to be considered by the business people. When one has known the type of customers that he or she is dealing with some attitude is created. This is seen in how the business person talks about a certain customer over the other. The talk may not be done publicly but it is among the senior management staff. This makes them not to rely on the lazy type of customers which in turn they concentrate on the active and the potential customers. The negative attitude that is created may be seen as it is sometimes hard to hide it. This will make the customers to draw away as they will notice they are not wanted at all. The same thing remains that a customer is of great essence to the business despite their type. The lazy ones still contribute to the success although in a very slow way which cannot make them to be trusted but it is better them than those who will be active for some time later leave the business. When they have left the business experiences a major fall down that takes a lot of time to be corrected and the gap to be refilled. Resource box Politicians are also influential people in the society who also use social media to know how they are perceived in the society. Twitter sentiment analysis has been of great help to them as they know where they stand based on the political grounds which also can be done via the social data analysis .
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Twitter sentiment analysis, social data analysis,
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