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Valid Reasons That Support Why Content Marketing Today Is Given So Much Importance by Alice Campbell
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Valid Reasons That Support Why Content Marketing Today Is Given So Much Importance by ALICE CAMPBELL
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| Article Posted: 09/03/2015 |
| Article Views: 143 |
| Articles Written: 689 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 546 |
| Article Votes: 0 |
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Valid Reasons That Support Why Content Marketing Today Is Given So Much Importance |
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Internet
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Starting in 2011, content marketing embarked its upward trek. Today it is more widespread than ever. It is developing in leaps and bounds with every single day particularly after the commencement of the social media. This service basically comprises the marketing of pertinent content via proper channels for conveying useful information regarding services and products to targeted clients. Traditional marketing a decade ago made its way but as the World Wide Web became easily accessible, naturally people began spending maximum time on it. The internet today is where people spend a lot of time. In fact with web 2.0 websites coming up, sharing of information increased and contents of the likes of press releases, guest blogs, blogs and articles saw a sudden rise. Importance of content marketing in the present age : The importance of content marketing in the present age cannot be underestimated and here are the reasons why: - Helps in building loyal customers- Offering valuable information for free can help in building a community of dedicated clients who will be loyal to a brand that they have selected to follow. By offering valued content to the customer community, they will definitely have a strong reason for investing time in a brand. In fact if a webmaster publish content regularly, followers will efficiently check-in with their brand
- Make a web owner’s brand an authority- Submission of quality content regularly will make a web owner’s brand an authority on their subject. To become an authority certainly is crucial as this will develop trust with which clients will decide.
- Know the customers- Any content when delivered via social media will open room for feedbacks. This means a business owner can gauge the attitude of his customers and learn about their demographic and needs better. Good content can inspire allegiance, discussion and overall provoke thought which will get everyone talking.
- Improve SEO- Good content is akin to gold for SEO. In fact if a business person decides in generating quality blog or article and connect the same to his brand, it can offer positive repercussions. Here it will be good to hire an SEO expert who can guide them in creating relevant, meaningful and genuinely good content which more and more people will read and will also receive a preferred ranking in the search engine
- Content add value- A new business rule is, no matter what the type of business a person is conducting, he also requires to be a publisher for being competitive. Customers expect their brand ambassadors, website and business to entertain or to deliver insight. They will wish to visit the website again and again as they would receive something worthwhile from the experience. Posting amusing pictures, using short films or video and delivering helpful and handy guides definitely will make a site worth returning to.
Content marketing should never be considered an afterthought to a business person’s marketing strategy. Rather this should be a crucial component of their marketing strategy and touch every aspect of their strategy right from blog posting and social media to promotions and marketing. Done well, this can act as the most successful means for growing a business. What are you waiting for? Hire an internet marketing expert today and enjoy utmost benefits.
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