Clients are availing SEO services mainly to increase the traffic on their website which can result to profit and return of their investment. With this goal in mind, clients usually create unrealistic expectations that are not possible or hard to achieve. For the success of your business and the SEO campaign, it is necessary for the client to have proper SEO expectations. Below are different SEO factors that should be considered when building expectations in a proper way. |
Amount of traffic Clients should know that the website traffic will increase if the ranking of their website will increase. The amount of traffic can be guaranteed by SEO specialists however; there might be problems in making projections for the clients on how much traffic that will be produce based on their website's ranking. Whatever the ranking of the client's website, the amount of traffic will still be based on the click through and volumes of search. Clients frequently do not get the traffic that they are expecting from the SEO campaign because of several circumstances such as website content, penalties, or keyword relevancy. All these factors should be discussed during the sales process to provide a better expectation for clients.
Leads The number of leads depends on the website traffic and how the website content can move visitors to purchase the product or fill the contact us forms. The client must expect that there are several factors that could affect the flow of leads in a campaign. That SEO alone is not the magic bullet for increased leads. Proper expectations to increase leads should be communicated by educating about the keywords being relevant to the product or service being offered. This will result in better conversions since the type of audience being targeted are the exact ones that are looking for the service/product.
Timeframe Anyone with no SEO background can be given a sales talk that through SEO, their website can rank high immediately. The wrong expectation set there is the word “immediately”. It would be wise for both parties to be insync with how search engines work when it comes to ranking a certain website. Asking the right questions to your SEO Singapore agency will also help see telltale signs of mischievous sales blabbing just to get you to sign the contract. The right timeframe expectation would be, letting the client know that SEO is an ongoing process that needs time and strategy inorder to achieve the right and safe results. Letting the client know the difference between white hat SEO and black hat SEO can get them to think about choosing the right SEO process rather than be sorry in the end.
User Experience Clients most often than not think that having a website would give them the sales and traffic they need. Which is another expectation to be set during the sales process. User experience has been the forefront goal of Google in this business. SEO can bring in traffic or visitors and branding to a website but, it will take a proper website to actually convert the visitors to paying customers or even be repeat visitors. A SEO agency in Singapore should educate the need and importance of user experience to get SEO to work towards the company goal, which is a sale or a call.
Both the client and marketing agency need each other for SEO to work it’s real magic. But, without proper expectations set before contract signing will put everyone in distress in making the campaign produce results and making the contract work.
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