Restaurant Menus should reflect they style and atmosphere of a restaurant. When developing one care should be taken to provide customers with a sense of what the restaurant is all about. If the establishment is a family restaurant the menu should have family friendly entrees as well as visually appeal to those people that have families. If it is a formal restaurant the menu should have more chic entrees and the look of the menu should be more precise and conservative. |
There is much more to a menu than just the items to order and the prices. Many considerations have to be made when developing a menu. Demographics are very important. Pricing wholly depends on the average salary a person or family makes within the area of the restaurant. You may notice when visiting a chain restaurant in several different towns that they have the same menu items but the prices may be different.
Demographics make a huge difference in what is to on the menu at a restaurant as well. If an area has many elderly people the restaurant may want to cater to them by giving them discounts or the menu may allow for smaller senior meals. The print on this menu may need to be a little larger to make sure the elderly can read it. If the area has families then they want to have a children's menu with family friendly food. If the restaurant is in a business district they may want to cater to business people bringing clients out for lunch or dinner and the menu would be a little more formal.
Some menus give you a huge selection of what you can order and some are very limited. They may have just a few entrees and they may change from time to time. The items on a menu are usually in groupings. A simple grouping would be Appetizers, Beverages, Entrees, Side dishes, Desserts. Some menu categories are more varied. Entrees can be classified by the ingredients in them like seafood, pasta, sandwiches, etc.
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