You might be wondering: how can a promotional item such as branded pens help your company or small business? First of all, it is important to understand that there is a reason why promotional merchandise has become so pervasive and popular throughout the years. And that reason is because they are 100 percent effective at accomplishing the purpose for which they were conceptualized in the first place. Without further ado, here are some specific benefits that promotional products like branded pens can offer you. Let us get started: First of all, promotional items such as branded pens are primarily produced for the purpose of utilizing them as marketing tools for one’s company or small business. A recent survey actually showed that 52 percent of recipients of promotional products viewed a company in a more positive light after receiving the merchandise. Moreover, half of the recipients testified to using the items on a daily basis. One amazing benefit of using promotional items like branded pens is that it affords you the opportunity to make your brand more recognizable. As you embed your company logo into a variety of practical everyday items, people become increasingly aware of your brand and you gain the advantage of keeping the name of your company or small business in the forefront of people’s minds. Secondly, one other benefit of using promotional products is that they allow you the privilege of having a massive reach at a minimal cost. Here, there is no need to shell out for large billboards that will require you to spend far beyond your budget or other fancy advertising tactics. Instead, you are able to invest in high value items with very friendly price tags. Keep in mind: customers love giveaways and doing so is sure to boost their loyalty in the long run. That said, do not underestimate the impact of promotional products from umbrellas to pens to paperweights and mugs. In addition, promotional items are a great substitute for business cards. While business cards are great and completely useful, there is no harm in occasionally changing things up a bit since promotional products typically contain the contact information of companies and small businesses anyhow. With this in mind, the next time you interact with a potential client, hand them a USB drive with your business name and contact information instead of your card. This will help you to stand out in their memory as well. Charles works for Supreme Pens, a UK ecommerce store which specialises in marketing businesses using branded pens.
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