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Best known for their bold graphics, London based clothing brand ALLRIOT continues to push the boundaries of sartorial dissent by giving discerning youths an alternative to logo obsessed streetwear. The pioneering brand’s middle finger vigour comes to life in their eagerly awaited new line of t-shirts that answers the rising challenges faced by Millennials - by wearing their convictions out in the open. Featuring a heady mix of graphic tees and limited edition pieces, the range goes beyond the bounds of what is traditionally considered streetwear; there is no hype, just strong graphics and an equal emphasis on style and substance. The creative dissidents behind the clothing line ALLRIOT have had their hands full with plenty of fresh material, and rightfully so, given today’s state of affairs. Their latest works feature examples such as a no-frills illustration of “Police Lineup ”, catching the attention of passersby with a clear message against police brutality. Not holding back on words towards the Orwellian shadow government, they lambaste abuse of power by proclaiming, “Truth is Treason in the Empire of Lies ”. Finally, by adding a touch of wit and humour to a grim subject, ALLRIOT satirises the war on terror with a thought provoking slogan “Houston, we are the problem ”. Allriot’s anti-establishment roots are evident in the lookbook they have released to accompany the new collection. The images merge politics and everyday life into one, presenting casual looks with a subversive rebellious edge. Allriot retain a strong sense of ethical responsibility in everything that they do. The company is committed to sourcing sweatshop-free and WRAP certified garments that don’t take advantage of cheap labour and immoral manufacturing methods. Instead, all tees are designed and printed in London, which ensures wearers will receive the very best in quality British craftsmanship. When asked about how they felt about their clothing line, the crew responded, “Allriot is not a fashion brand. Instead of adopting an identity that's outside of themselves - think trickle down fashion and flashy brand logos - ALLRIOT customers are encouraged to look within themselves and connect to things they believe in.” This is precisely what ALLRIOT stands for; leading the people to awareness, so that they can better direct themselves and their futures, one act of rebellion at a time. Contact:
Margarita Goroshkevich
All Riot Ltd
+7757057361
11 Catherines Close, London, UB7 7PB, UK
info@allriot.com
www.allriot.com
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