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Have your online marketing campaigns failed to achieve desired results? If so you need opt for a more rewarding strategy and this is where PPC or paid search marketing should be on the top of your list. To make you get the best out of this campaign you need to hire a firm that has a proven track record of offering PPC service in New York. But the moment we talk about Pay per Click marketing it is surrounded by a number of myths. In this write-up we shall bust five common myths associated with PPC services. 1. SEO Is Enough For Small Business – Yes there is no alternative to SEO service in New York but search engine optimization does have its limits in terms of helping you increase your sales and business. In most cases it is focused on driving tons of traffic to your site and helping you rank on the top of the page. While you may generate leads, they necessarily may not translate into sales. 2. PPC Is Expensive – This is one of the most common misconceptions that keep most businesses way from PPC. It is true that you would need to bid on the keywords and pay upfront to figure in paid search results. But when this offers you high quality traffic in return with higher odds of conversion every dollar spent in PPC is worth the money. Additionally you have complete control over your monthly budget. 3. PPC Takes Time To Show Results – Actually it is quite the opposite and there is a strong possibility that you would be able to notice the results in a few hours or days. Unlike SEO and other types of Internet Marketing strategies that often take weeks and months to help you reach desired goals, with PPC the results are almost immediate. Also you would be able to measure these results immediately. 4. I Can Manage My Campaign – There are numerous tutorials that would encourage DIY but it is quite similar to treating an ailment without having the knowledge of a medical practitioner. PPC is one of the most skill demanding marketing programs. If you don’t possess the skills and knowledge to manage it you would find hundreds of dollars running down the drain without any value added to your business. 5. High CTR Guarantees Success – Well you need to definitely aim for a high click through rate but at no point does it guarantee you success. At the end of the day what matters to you the percentage of leads that is converted in sales. Here again the PPC experts optimize and streamline your campaign to ensure people landing on your page actually end up as your customers. To maximize the ROI from your PPC campaign you need the services of a professional team that has the expertise and keeps up with the latest trends in the market. This is where GoDesigny would be an ideal choice for you. They are one of the leading PPC marketing companies in the world and catering to small and large customers across different industries. About Author: Jake Rudolf works with a leading company that offers PPC service in New York. As someone associated with SEO service in New York for over a decade he writes about this industry on a regular basis.
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