Amazines Free Article Archive - Sunday, January 26, 2020
Read about the most recent changes and happenings at
Log into your account or register as a new author. Start submitting your articles right now!
Search our database for articles.
Subscribe to receive articles emailed straight to your email account. You may choose multiple categories.
View our newest articles submitted by our authors.
View our most top rated articles rated by our visitors.
* Please note that this is NOT the ARTICLE manager
Add a new EZINE, or manage your EZINE submission.
Add fresh, free web content to your site such as newest articles, web tools, and quotes with a single piece of code!
Home What's New? Submit/Manage Articles Latest Posts Top Rated Article Search
Subscriptions Manage Ezines
 Article Archive
 Advertising (133326)
 Advice (160999)
 Affiliate Programs (34736)
 Art and Culture (73699)
 Automotive (145681)
 Blogs (75068)
 Boating (9841)
 Books (17218)
 Buddhism (4125)
 Business (1328658)
 Business News (426321)
 Business Opportunities (366271)
 Camping (10962)
 Career (72737)
 Christianity (15846)
 Collecting (11637)
 Communication (115053)
 Computers (241955)
 Construction (38999)
 Consumer (49681)
 Cooking (17061)
 Copywriting (6568)
 Crafts (18205)
 Cuisine (7539)
 Current Affairs (20394)
 Dating (45784)
 EBooks (19687)
 E-Commerce (48205)
 Education (185263)
 Electronics (83503)
 Email (6395)
 Entertainment (159846)
 Environment (28938)
 Ezine (3039)
 Ezine Publishing (5446)
 Ezine Sites (1550)
 Family & Parenting (110901)
 Fashion & Cosmetics (196391)
 Female Entrepreneurs (11842)
 Feng Shui (130)
 Finance & Investment (310291)
 Fitness (106205)
 Food & Beverages (62874)
 Free Web Resources (7938)
 Gambling (30229)
 Gardening (25112)
 Government (10514)
 Health (629634)
 Hinduism (2205)
 Hobbies (44047)
 Home Business (91561)
 Home Improvement (251375)
 Home Repair (46146)
 Humor (4825)
 Import - Export (5453)
 Insurance (45130)
 Interior Design (29560)
 International Property (3485)
 Internet (190991)
 Internet Marketing (146346)
 Investment (22826)
 Islam (1167)
 Judaism (1356)
 Law (80520)
 Link Popularity (4592)
 Manufacturing (20842)
 Marketing (98791)
 MLM (14136)
 Motivation (18213)
 Music (27005)
 New to the Internet (9480)
 Non-Profit Organizations (4048)
 Online Shopping (129617)
 Organizing (7803)
 Party Ideas (11856)
 Pets (38079)
 Poetry (2234)
 Press Release (12676)
 Public Speaking (5618)
 Publishing (7523)
 Quotes (2407)
 Real Estate (126633)
 Recreation & Leisure (95294)
 Relationships (87564)
 Research (16159)
 Sales (80325)
 Science & Technology (110227)
 Search Engines (23462)
 Self Improvement (153103)
 Seniors (6233)
 Sexuality (35943)
 Small Business (49288)
 Software (82996)
 Spiritual (23468)
 Sports (116087)
 Tax (7658)
 Telecommuting (34068)
 Travel & Tourism (307502)
 UK Property Investment (3121)
 Video Games (13428)
 Web Traffic (11728)
 Website Design (56833)
 Website Promotion (36574)
 World News (1000+)
 Writing (35776)
Author Spotlight

Jim Turner is a USA based author of Legal issues related to estate planning, will & trust , busyness...more

In regards to earning money online, everybody wishes to, and everybody strives to, but not many end ...more

I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more

My Name is Anish Sah, I am an Internet Marketing and SEO Expert, Social Media Guru and young Entrepr...more

Financial analyst and author writing on economy and business. ...more

How a hotel website can work well and better by Innes Donaldson

How a hotel website can work well and better by
Article Posted: 01/14/2016
Article Views: 155
Articles Written: 1483
Word Count: 680
Article Votes: 0
AddThis Social Bookmark Button

How a hotel website can work well and better

To create a website is a simple task. To create a website which generates revenues, builds your customer-base, increases ROI and builds your brand is a completely different ballgame. For hotel owners, the option of having a website for the sake of it is increasingly becoming a non-option.

In today's economy and with more and more customers going hotel online , the hotel website must:

1. Support and Sell your brand 2. Sell your products (and special offers) 3. Be easy to Use 4. Allow users to book and pay online 5. Allow users to contact hotel

Now, let's take these in turn.

Support and Sell your hotel brand

First off, your website is not a separate entity from your hotel in the users' mind. It is part and parcel of your business and if users are getting the wrong impression about your brand from your website, then you clearly stand to lose out on a very lucrative market. The website must boldly declare your brand for all to see. You don't want your customers coming to your site and wondering whether they are really at the right place.

For added comfort, why not go one step further and provide your customers with location information. If you hotel is close to the train station or 10 minutes from a popular, cosy restaurant for couples, why not share that information. Oh and how about hotel information about local transportation services and how you can help your customers find whatever information they are looking.

Tips for building your hotel brand through your website:

(1) Feature highly informative and persuasive content

(2) High-resolution hotel images of your logo, your offerings (rooms and other amenities), and possibly your staff (with smiley faces). For an added touch of class, you might want to add photos of happy customers (not necessary).

Both these two working together must answer basic questions about your brand: why should people want to stay at your hotel? What makes it unique? What kind of experience should they expect? Your website should make me want to visit the hotel. That's the whole point of persuasion.

Hotel websites generally are highly effective branding tools (or maybe not) depending on how much attention you pay to planning.

Sell your products and any special offers

A superb brand-building website with scarce product information is akin to a well-groomed, well-dressed and well-spoken salesman without knowledge about the product. Quality information on your products is one major key to selling online. Whatever it takes to persuade your customers about your products, the website must take care of it. Photos, reviews (if you customer expects that), videos (if you can afford it), and as much content as is necessary (but not more).

In addition to selling your product, the hotel website must highlight special offers to website users. Don't make them grovel before you present your tantalising offer.

Two simple tips apply here:

(1) Provide comprehensive, accurate and relevant product information (including images and video if appropriate) (2) Make the product information easy to find through easy and clear navigation systems

Customers have a right to know what they are buying, and especially with the unique (intangible) nature of hospitality products, it is important that your website users can picture what they are getting so they can make an informed decision.

Be easy to Use

Your website is designed for human use and as such, you really cannot substitute usability with flashy designs. For a website which is serious about making money, your customers must be able to use it. Navigation, accessibility, functionality are all part of the big usability picture.

This is one area in which you need significant investment. You don't need to add new features, just make sure that the features on your website work in the way they are supposed to work; how your users expect them to work. Links must work as links (not colored text). Speaking of, links must show up as links (different from the rest of the text).

Related Articles - Hotel, hotels, hotel stay,

Email this Article to a Friend!

Receive Articles like this one direct to your email box!
Subscribe for free today!

 Rate This Article  
Completely useless, should be removed from directory.
Minimal useful information.
Decent and informative.
Great article, very informative and helpful.
A 'Must Read'.


Do you Agree or Disagree? Have a Comment? POST IT!

 Reader Opinions 
Submit your comments and they will be posted here.
Make this comment or to the Author only:
*Your email will NOT be posted. This is for administrative purposes only.
Comments: *Your Comments WILL be posted to the AUTHOR ONLY if you select PRIVATE and to this PUBLIC PAGE if you select PUBLIC, so write accordingly.
Please enter the code in the image:

 Author Login 
Register for Author Account


Advertiser Login


   Limited Time $60 Offer!
   90  Days-1.5 Million Views  


Great Paranormal Romance


Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through The...more

At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more

Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more

Stevert Mckenzie, Travel Enthusiast. ...more

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media...more

Rev Bresciani is the author of two Christian books. One book is an important and concisely written b...more

I am not a writer nor am I trying to become a writer. I am an average person with average intelligen...more

Kiranpreet (Kiran) Kaur, D.D.S., who received her Doctor of Dental Surgery degree from the prestigio...more

Steve Burgess is a freelance technology writer, a practicing computer forensics specialist as the pr...more

Joanna Morgan has a huge passion for making money online from home and enjoys traveling around the w...more

HomeLinksAbout UsContact UsTerms of UsePrivacy PolicyFAQResources
Copyright © 2020, All rights reserved.
Some pages may contain portions of text relating to certain topics obtained from under the GNU FDL license