Folds can be anything from a standard brochure tri-fold to a more complex snake-fold. Folding as part of the design concept offers an affordable way to increase the impact of a printed piece. Print folding is not for brochures alone. Business cards, menus, hang tags, catalogs, and newsletters can all incorporate folds to increase appeal. If you will be designing your own piece, utilize the folding resources on our site and the information below to help you get the best results. |
You may not think of folding when you consider business cards, but perhaps you should. Folding a standard sized business card allows for twice the real estate to communicate important information while keeping it compact, easily fitting into a wallet. A simple half fold is usful and attractive, and a trifold can even act as a mini-brochure.
Postcards, greeting cards, hang tags, bottleneck tags, and direct mail pieces are all candidates for incorporating a fold. Folds are perfect for including more product detail while remaining compact. A "Z" or accordion fold can be used with a die cut to create a commercial printed piece that reflects well upon your brand and gives customers all of the information they need.
Panel printed dimensions, paper weight and layout specifications are among several considerations when designing your folded piece. For example, it is a common mistake to lay out a tri-fold brochure as three same sized panels. The printed panels actually need to be slightly different sizes, which can cause imagery and copy to be off-center when not taken into account. We have many resources to help you understand paper folding and to provide inspiration for folded marketing pieces.
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